El Pollo Loco


  • El Pollo Loco, Inc.
3535 Harbor Blvd., #100
Costa Mesa, CA 92626
  • (800) 997-6556 / (714) 599-5000
  • (714) 599-5650 (Fax)

EL POLLO LOCO is the nation's leading quick-service restaurant chain specializing in flame-grilled chicken. Offering a fresh, healthful alternative to traditional fast food, EL POLLO LOCO serves its famous citrus-marinated, flame-grilled chicken with warm tortillas, fresh salsas and a variety of accompaniments. Fresh Mexican entrees (signature grilled burritos, Pollo Bowls, Pollo Salads, quesadillas, etc.) are also served. All feature the delicious citrus-marinated, flame-grilled chicken that put EL POLLO LOCO on the map. In January of 2010, El Pollo Loco expanded its flame-grilled offerings with the addition of flame-grilled, Carne Asada-style Sirloin steak.

Franchisor Background

Year Established: 1980

Franchising Since: 1984

Operating Units

Franchised Units 236 58.0%
Company-Owned Units 171 42.0%
Total Operating Units 407 100%

Geographic Distribution

USA 306 100.0% In 0 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 306 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 348
Arizona 21
Nevada 19

Registered in the following Registration States

(not registered in any registration states)

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 142
Site Selection
Lease Negotiation Assistance No
Financial Assistance No

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising Yes
Local Advertising Yes

Ongoing Support

Central Data Processing Included
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


Southern CA. 7 Weeks
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Financial Requirements


Minimum Net Worth $1.5MM
Cash Investment $250K
Total Investment $502K-1.048MM
Average Total Investment $775K


Initial Franchise Fee $40K
Average Franchise Fee $40K
On-Going Royalty 4%
Average Royalty 4%
Advertising Fee 5%

Site Information and Requirements

Average Number of Full-Time Employees 8
Average Number of Part-Time Employees 17
Space Needs (in square feet) 2,400
Preferred Site Types Free Standing Building, Storefront, Strip Center
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 5
Formal Education 3
Psychological Profile 3
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period N/A
Passive Ownership? Not Allowed
Area Development
Yes, for 0 years
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 5
USA Yes, All United States
Canada No
Overseas No
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Request Information for El Pollo Loco

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