Hungry Howie's Pizza

  • Hungry Howie's Pizza, Inc.
30300 Stephenson Hwy., # 200
Madison Heights, MI 48071-16
  • (248) 414-3300
  • (248) 414-3301 (Fax)

At Hungry Howie's, we serve our customers great Flavored Crust Pizza at an amazing value. We provide a great opportunity to participate in a growing pizza franchise system that offers significant investment value. We've also distinguished ourselves with our Love, Hope & Pizza campaign; each October we substitute our traditional yellow boxes for bright pink boxes, making a donation for every pizza sold. We have donated over $1,000,000 to the National Breast Cancer Foundation over the past 5 years. In 2010, we launched a new store model that improves efficiency and increases the bottom line for our franchisees. Hungry Howie's Pizza has been in business over 40 years, and we have the experience and team needed to increase growth.

Franchisor Background

Year Established: 1973

Franchising Since: 1983

Operating Units

Franchised Units 530 96.5%
Company-Owned Units 19 3.5%
Total Operating Units 549 100%

Geographic Distribution

USA 549 100.0% In 21 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 549 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Florida 214
Michigan 176
Arizona 24

Registered in the following Registration States

California, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Washington, Wisconsin

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 100
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising No
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Press Releases, Sales Strategies
Other Marketing Support Online Intranet

Ongoing Support

Central Data Processing N/A
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline N/A


Madison Heights, MI 4 Weeks
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Financial Requirements


Minimum Net Worth $300K
Cash Investment $100K
Total Investment $228-432.5K
Average Total Investment $300K


Initial Franchise Fee $25K
Average Franchise Fee $25K
On-Going Royalty 5%
Average Royalty 5%
Advertising Fee 7%

Site Information and Requirements

Average Number of Full-Time Employees 2
Average Number of Part-Time Employees 15
Space Needs (in square feet) 1,600
Preferred Site Types Strip Center
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? Yes
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 4
Specific Industry Experience 5
Formal Education 2
Psychological Profile 3
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Not Allowed
Area Development
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 23
USA Yes, All United States
Canada No
Overseas No
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Request Information for Hungry Howie's Pizza

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