Little Caesars

  • Little Caesars Enterprises, Inc.
2211 Woodward Ave.
Detroit, MI 48201-3400
USA
  • (800) 553-5776 / (313) 471-6000
  • (313) 471-6435 (Fax)

As the largest carryout-only pizza chain in the world, Little Caesars is doing something right. Little Caesars is an international brand and household name. It’s come a long way since starting as a single store in metro Detroit in 1959.
The Little Caesars brand and distinction of being named “Best Value in America”* for the last ten years is proof of its commitment to satisfying customers by providing one of America’s favorite meals at an affordable cost.
Today, Little Caesars is looking for franchisees to bring HOT-N-READY® pizza to a wide range of communities nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans.
"Highest Rated Chain-Value for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015."

Franchisor Background

Year Established: 1959

Franchising Since: 1962

Operating Units

Franchised Units 3,755 88.2%
Company-Owned Units 501 11.8%
Total Operating Units 4,256 100%

Geographic Distribution

USA 4,256 100.0% In 53 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 4,256 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Texas 376
California 365
Michigan 262

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 0
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising No
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies

Ongoing Support

Central Data Processing N/A
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Detroit, MI 6 Weeks
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Financial Requirements

Investment

Minimum Net Worth $250K
Cash Investment $100K
Total Investment $334-1,370.5K
Average Total Investment $852K

Fees

Initial Franchise Fee $20K
Average Franchise Fee $20K
On-Going Royalty 6%
Average Royalty N/A
Advertising Fee 4%

Site Information and Requirements

Average Number of Full-Time Employees N/A
Average Number of Part-Time Employees N/A
Space Needs (in square feet) 1400
Preferred Site Types Free Standing Building, Strip Center
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? No
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 2
Specific Industry Experience 2
Formal Education 2
Psychological Profile 4
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Not Allowed
Area Development
Agreements?
Yes, for 5 years
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 200
USA Yes, All United States
Canada Yes, All Provinces
Overseas Yes, Colombia, Philippines, Chile, Peru, Poland, Thailand, Jamaica, Bahamas
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Request Information for Little Caesars

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