Russo's New York Pizzeria

  • New York Pizzeria, Inc.
5847 San Felipe, #1730
Houston, TX 77057
  • (713) 821-1322
  • (832) 251-8718 (Fax)

From homemade pasta and calzones to New York-style pizza and coal-fired pizza, New York Pizzeria will help you attract loyal customers day after day. From the freshest ingredients to the right equipment (including brick and coal-fired pizza ovens), it doesn't get more authentic than this. Our traditional Italian decor and neighborhood pizzeria simplicity creates a home-style ambiance that attracts an upscale customer base.

Franchisor Background

Year Established: 1978

Franchising Since: 1992

Operating Units

Franchised Units 26 83.9%
Company-Owned Units 5 16.1%
Total Operating Units 31 100%

Geographic Distribution

USA 31 100.0% In 2 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 31 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Texas 27
Tennessee 1

Registered in the following Registration States

(not registered in any registration states)

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 4
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising No
Local Advertising No
Marketing Materials Brochures, Coupons/Rebates, Direct Mailers, Emails, Radio Ads
Additional Services: Grand Opening, In-House Marketing, Marketing Research

Ongoing Support

Central Data Processing Yes, at additional cost
Central Purchasing N/A
Field Operation Evaluation Yes, at additional cost
Field Training Yes, at additional cost
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter N/A
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Corporate Store, Houston, TX 4 to 8 Weeks
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Financial Requirements

Investment

Minimum Net Worth $750K
Cash Investment $85-200K
Total Investment $350-1500K
Average Total Investment $925K

Fees

Initial Franchise Fee $35K
Average Franchise Fee $35K
On-Going Royalty 7%
Average Royalty 7%
Advertising Fee 2%

Site Information and Requirements

Average Number of Full-Time Employees 10
Average Number of Part-Time Employees 6
Space Needs (in square feet) N/A
Preferred Site Types Free Standing Building, Storefront
Encourages Conversions No
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 2
Specific Industry Experience 2
Formal Education 3
Psychological Profile 4
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 5
Passive Ownership? Not Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 15
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, All Countries
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