Togo's Eatery

  • Togo's Franchisor, LLC
18 N. San Pedro St.
San Jose, CA 95110
  • (877) 718-6467 / (714) 582-2236
  • (866) 394-4902 (Fax)

Togo's was opened in Northern California in the early 1970s by a guy who didn't have a business plan. He just made reasonably priced sandwiches the way he liked them - made to order in a deli-style format and stuffed with fresh, wholesome ingredients. Soon there were lines out the door and Togo's was well on its way to becoming California's most loved sandwich shop. Now, nearly 40 years later, Togo's is still crafting the best sandwiches, on the West Coast, with over 240 franchise restaurants serving over a million guests per month. Our bread is baked every day, especially for us, and we've added our own selection of hearty soups, fresh salads and specialty wraps worthy of the Togo's name.

Franchisor Background

Year Established: 1968

Franchising Since: 1971

Operating Units

Franchised Units 245 98.4%
Company-Owned Units 4 1.6%
Total Operating Units 249 100%

Geographic Distribution

USA 246 100.0% In 0 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 246 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 239

Registered in the following Registration States

(not registered in any registration states)

Back to Top

Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 24
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising Yes
National Advertising No
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Trade Show Exhibits, Videos
Other Marketing Support Local Store Marketing Materials and Aides

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


CA 3 Weeks
Back to Top

Financial Requirements


Minimum Net Worth $300K
Cash Investment $150K
Total Investment $258-420K
Average Total Investment $339K


Initial Franchise Fee $40K for 20 yr, $25K for 10 yr
Average Franchise Fee $40K
On-Going Royalty 5%
Average Royalty 5%
Advertising Fee 2% currently, but can go up to 5%

Site Information and Requirements

Average Number of Full-Time Employees 5
Average Number of Part-Time Employees 8
Space Needs (in square feet) 1,200-1,500
Preferred Site Types Free Standing Building, Storefront, Strip Center, Regional Mall
Encourages Conversions No
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
Back to Top

Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 4
Formal Education 4
Psychological Profile 4
Personal Interviews 5
Back to Top

Terms of Contract

Term of Initial Contract 20
Term of Renewal Period N/A
Passive Ownership? Not Allowed
Area Development
Yes, for 0 years
Franchisees Allowed to Expand Within Territory? Yes
Back to Top

Expansion Plans

Projected New Units Over Next 12 Months 10
Canada No
Overseas No
Back to Top

Request Information for Togo's Eatery

Back to Top