Lady of America
- Lady Of America Franchise Corporation
500 E. Broward Blvd., # 1650
Ft. Lauderdale, FL 33394
-
(800) 833-5239
/
(954) 527-5373
- (954) 527-5436 (Fax)
Owning a LOA Fitness For Women Center sets you apart from the competition. We take great pride in our units. As the world's largest full service Workout and Fitness centers focused on women, we are truly unique. From our training staff, group exercise programs, and message therapy, LOA Fitness Centers have been developed in every way with the woman in mind. Clean, comfortable, and safe, we have been offering an outstanding workout environment to our members for nearly 25 years!
Franchisor Background
Year Established: 1984
Franchising Since: 1989
Operating Units
| Franchised Units |
200 |
100.0% |
| Company-Owned Units |
0 |
0.0% |
| Total Operating Units |
200 |
100% |
Geographic Distribution
| USA |
169 |
83.3% |
In 45 States
|
| Canada |
4 |
2.0% |
In 1 Provinces
|
| International |
30 |
14.8% |
In 8 Foreign Countries
|
| Total |
203 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Florida |
40 |
| Texas |
36 |
| California |
34 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
21 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
Yes, Indirect |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
No |
| Regional Advertising |
Yes |
| Local Advertising |
No |
| Marketing Materials |
Ad Slicks, Brochures, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Trade Show Exhibits, Videos
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
|
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
N/A |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Yes, at additional cost |
| 800 Telephone Hotline |
Included |
Training
| Grand Opening at location |
1 Week |
| Membership pre-sale prior to opening at location |
1-3 Weeks |
| Home Office in Ft. Lauderdale, FL |
1 Week |
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Financial Requirements
Investment
| Minimum Net Worth |
$300K |
| Cash Investment |
$200K |
| Total Investment |
$187-455K |
| Average Total Investment |
$321K |
Fees
| Initial Franchise Fee |
$30K |
| Average Franchise Fee |
$30K |
| On-Going Royalty |
8% |
| Average Royalty |
8% |
| Advertising Fee |
$195 |
Site Information and Requirements
| Average Number of Full-Time Employees |
4 |
| Average Number of Part-Time Employees |
3 |
| Space Needs (in square feet) |
3,500-6,000
|
| Preferred Site Types |
Free Standing Building, Strip Center
|
| Other Site Types Allowed |
Must be preapproved by corporation |
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
5 |
| Specific Industry Experience |
4 |
| Formal Education |
4 |
| Psychological Profile |
5 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
2 |
| Passive Ownership? |
Not Allowed |
Area Development
Agreements? |
Yes, for 1 year
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
12 |
| USA |
Yes, All United States |
| Canada |
Yes, All Canada |
| Overseas |
Yes, All Countries |
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