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Norwalk - The Furniture Idea
- Norwalk Furniture Corporation
Norwalk, OH 44857-9587
- (888) 667-9255 / (800) 837-2565 x 6749
- (419) 744-3212 (Fax)
- Mr. Mike Turbeville, Director of Franchise Development
- [email protected]
Custom order living room specialty stores, offering consumers 1,000 fabrics and leathers available in 500 styles, with delivery in just 35 days. Low inventory investment.
Franchisor Background
Year Established: 1902
Franchising Since: 1987
Operating Units
| Franchised Units | 62 | 93.9% |
|---|---|---|
| Company-Owned Units | 4 | 6.1% |
| Total Operating Units | 66 | 100% |
Geographic Distribution
| USA | 69 | 89.6% | In 30 States |
|---|---|---|---|
| Canada | 8 | 10.4% | In 3 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 77 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Florida | 13 |
| California | 5 |
| Texas | 4 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 11 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | Yes, Direct |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | Included |
| Field Operation Evaluation | Included |
| Field Training | Yes, at additional cost |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Yes, at additional cost |
| 800 Telephone Hotline | Included |
Training
| Cleveland, OH | 3 Weeks |
| Another Store | 2 Weeks |
| Atlanta, GA | 1 Week |
Financial Requirements
Investment
| Minimum Net Worth | $350K |
|---|---|
| Cash Investment | $100-125K |
| Total Investment | $450-495K |
| Average Total Investment | $473K |
Fees
| Initial Franchise Fee | $35K |
|---|---|
| Average Franchise Fee | $35K |
| On-Going Royalty | 0% |
| Average Royalty | 0% |
| Advertising Fee | 0% |
Site Information and Requirements
| Average Number of Full-Time Employees | 10 |
|---|---|
| Average Number of Part-Time Employees | 1 |
| Space Needs (in square feet) | 4,500 |
| Preferred Site Types | Free Standing Building, Strip Center |
| Encourages Conversions | N/A |
| Item 19 (Earnings Claim) Provided? | No |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 4 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 2 |
| Formal Education | 2 |
| Psychological Profile | 4 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 20 |
|---|---|
| Term of Renewal Period | 5 |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
Yes, for 1 year |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 8 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, Most Provinces |
| Overseas | No |
