Mr. Rooter
1010-1020 N. University Parks Dr.
Waco, TX 76707
-
(800) 298-6855
/
(254) 759-5820
Established in 1970, Mr. Rooter is an all-franchised, full-service plumbing and drain cleaning company with approximately 300 franchises worldwide. Recognized by Entrepreneur magazine among its "Franchise 500" and Franchise Times Top 200, Mr. Rooter franchisees provide services to both residential and commercial customers. Mr. Rooter began franchising in 1974 and is part of The Dwyer Group family of companies, which also includes Rainbow International, Aire Serv, Mr. Electric, Mr. Appliance, The Grounds Guys, and Glass Doctor.
Franchisor Background
Year Established: 1970
Franchising Since: 1974
Operating Units
| Franchised Units |
241 |
100.0% |
| Company-Owned Units |
0 |
0.0% |
| Total Operating Units |
241 |
100% |
Geographic Distribution
| USA |
212 |
88.0% |
In 48 States
|
| Canada |
27 |
11.2% |
In 7 Provinces
|
| International |
2 |
0.8% |
In 2 Foreign Countries
|
| Total |
241 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| California |
32 |
| Texas |
18 |
| Ohio |
15 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
Yes |
| Franchisee Association? |
No |
| Size of Corporate Staff |
25 |
Site Selection
Assistance |
N/A |
| Lease Negotiation Assistance |
N/A |
| Financial Assistance |
Yes, Direct |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Marketing Materials |
Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
|
| Other Marketing Support |
Email Newsletter, SEO, Social Media, Website |
Ongoing Support
| Central Data Processing |
Included |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
N/A |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
N/A |
Training
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Financial Requirements
Investment
| Minimum Net Worth |
$100K |
| Cash Investment |
$40-79K |
| Total Investment |
$68.4-162.6K+ |
| Average Total Investment |
$115K |
Fees
| Initial Franchise Fee |
$30K/100K pop. + $300/1K add'l pop. |
| Average Franchise Fee |
$137K |
| On-Going Royalty |
5-7% |
| Average Royalty |
6% |
| Advertising Fee |
2% |
Site Information and Requirements
| Average Number of Full-Time Employees |
Varies |
| Average Number of Part-Time Employees |
0 |
| Space Needs (in square feet) |
None
|
| Preferred Site Types |
Free Standing Building, Home-Based
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
3 |
| Specific Industry Experience |
3 |
| Formal Education |
2 |
| Psychological Profile |
3 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
25 |
| USA |
Yes, Uncovered Areas |
| Canada |
Yes, Selected Areas |
| Overseas |
No |
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