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Wild Bird Centers of America
- Wild Bird Centers Of America, Inc.
Glen Echo, MD 20812-1200
- (877) 945-3247 / (301) 229-9585
- (301) 320-6154 (Fax)
- Mr. George Petrides, Jr., VP Franchise Development
- [email protected]
A WBCA franchise is more than a store; it is a valued community resource. The story of THE WILD BIRD CENTERS OF AMERICA, Inc. is one of enthusiasm about wild birds and a professional approach to the birding market. The customer enjoys friendly, personal service in a peaceful environment with the feel of a relaxing backyard. The owner provides this service with the help of highly efficient systems and support.
Franchisor Background
Year Established: 1985
Franchising Since: 1989
Operating Units
| Franchised Units | 60 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 60 | 100% |
Geographic Distribution
| USA | 75 | 100.0% | In 31 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 75 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Maryland | 10 |
| California | 8 |
| Virginia | 8 |
Registered in the following Registration States
California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 15 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | Yes |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Yes, at additional cost |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Yes, at additional cost |
| 800 Telephone Hotline | Included |
Training
| Home Office | 6 Days |
| On-Site | 1 Day |
Financial Requirements
Investment
| Minimum Net Worth | $150K |
|---|---|
| Cash Investment | $30-50K |
| Total Investment | $94.9-149.3K |
| Average Total Investment | $122K |
Fees
| Initial Franchise Fee | $18K |
|---|---|
| Average Franchise Fee | $18K |
| On-Going Royalty | 3-4% |
| Average Royalty | 4% |
| Advertising Fee | 0.50% |
Site Information and Requirements
| Average Number of Full-Time Employees | 1 |
|---|---|
| Average Number of Part-Time Employees | 2 |
| Space Needs (in square feet) | 1,500-2,400 |
| Preferred Site Types | Strip Center |
| Encourages Conversions | No |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 5 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 2 |
| Formal Education | 4 |
| Psychological Profile | 2 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | N/A |
| Passive Ownership? | Not Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
| Projected New Units Over Next 12 Months | 15 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | No |
