AlphaGraphics

(Inactive)

  • AlphaGraphics, Inc.
215 S. State St., # 280
Salt Lake City, UT 84111-20
  • (800) 528-4885 / (801) 595-7259
  • (801) 533-7959 (Fax)

AlphaGraphics has been in business since 1970 and is the leader in providing marketing solutions to small and medium size businesses in the local community. We work with our clients to improve their businesses by helping them plan, produce, manage and measure their visual communications and marketing, enabling them to achieve their goals more effectively and confidently.

Our goal is to be the “one-stop” solution for our clients - providing conceptual ideas and campaigns to help our clients grow their business using a wide variety of technology, print, and marketing media while generating multiple revenue streams for the franchise owner. Our trained and experienced team members provide expert consultation for every element of their clients' marketing and communication projects, including concept, design, printing, signage, promotional products, digital archiving, mailing and analysis of ROI.

A B2B franchise opportunity for executive entrepreneurs!

Franchisor Background

Year Established: 1970

Franchising Since: 1980

Operating Units

Franchised Units 279 100.0%
Company-Owned Units 0 0.0%
Total Operating Units 279 100%

Geographic Distribution

USA 247 88.5% In 39 States
Canada 0 0.0% In 0 Provinces
International 32 11.5% In 9 Foreign Countries
Total 279 100%

Multi-Unit Operators

Multi-Unit Operators 20
Franchises Owned by Multi-Unit Operators 36

North American Unit Density

Density Units
Texas 36
Illinois 21
Arizona 20

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 62
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support Website, Training Acquisitions

Ongoing Support

Central Data Processing N/A
Central Purchasing Yes, at additional cost
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Franchisee Location 3 Weeks
Corporate Training 2 Weeks
Online Training and Regional Meeting Ongoing
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Financial Requirements

Investment

Minimum Net Worth $450K
Cash Investment $150K
Total Investment $350-387K
Average Total Investment $376K

Fees

Initial Franchise Fee $40K
Average Franchise Fee $40K
On-Going Royalty 1.5-8%
Average Royalty 3%
Advertising Fee 2.50%

Site Information and Requirements

Average Number of Full-Time Employees 5
Average Number of Part-Time Employees 0
Space Needs (in square feet) 1,500
Preferred Site Types Free Standing Building
Other Site Types Allowed Light Industrial, Mixed Use
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? Yes
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 5
Specific Industry Experience 1
Formal Education 3
Psychological Profile 3
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 15
Term of Renewal Period 10
Passive Ownership? Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 32
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, Spain, Italy, France, Germany, Benelux, Austria, UK, Brazil, Mexico
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