Discovery Map

  • Discover Map International, Inc.
5197 Main St. # 8, P. O. Box 726
Waitsfield, VT 05673
  • (877) 820-7827 / (802) 316-4060
  • (360) 466-2710 (Fax)

Headquartered in the Green Mountains of Vermont Discovery Map International, Inc. (DMI) has been creating and publishing beautifully illustrated, hand-drawn alternative advertising maps for over 30 years. In 1993 we were predominantly a Northeastern operation, but due to increasing demand and success, DMI (at that time called Resort Maps) expanded its reach by developing a franchise model for individual ownership and distribution of its maps of resort towns, vacation destinations and cities all over the U.S. and beyond. Today, that network of franchises has grown to 129 Discovery Map maps in publication in the US, Puerto Rico and Canada, with several more in the process of being published. Nearly 20 million Discovery Map maps will be printed and distributed in 2015 and these figures continue to grow.

Franchisor Background

Year Established: 2005

Franchising Since: 2005

Operating Units

Franchised Units 130 98.5%
Company-Owned Units 2 1.5%
Total Operating Units 132 100%

Geographic Distribution

USA 130 97.0% In 29 States
Canada 2 1.5% In 1 Provinces
International 2 1.5% In 4 Foreign Countries
Total 134 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Vermont 12
Massachusetts 9
Colorado 6

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is not a member
Size of Corporate Staff 10
Site Selection
Lease Negotiation Assistance N/A
Financial Assistance No

Marketing Support

Co-Op Advertising No
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Other Marketing Support Field Training

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening N/A
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


Franchise Owner's Home Varies
Field Training Varies
Waitsfield, VT 4 Days
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Financial Requirements


Minimum Net Worth $100K
Cash Investment $40K
Total Investment $35.3-45K
Average Total Investment $40K


Initial Franchise Fee $25K
Average Franchise Fee $25K
On-Going Royalty 10%
Average Royalty N/A
Advertising Fee 1% of revenue

Site Information and Requirements

Average Number of Full-Time Employees N/A
Average Number of Part-Time Employees N/A
Space Needs (in square feet) None
Preferred Site Types N/A
Encourages Conversions N/A
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 3
Specific Industry Experience 3
Formal Education 3
Psychological Profile 3
Personal Interviews 4
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period Two 5 year periods
Passive Ownership? Allowed
Area Development
Yes, for 0 years
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months N/A
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes
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Request Information for Discovery Map

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