Coldwell Banker Real Estate

  • Coldwell Banker Real Estate Corporation
  • CD
1 Campus Dr.
Parsippany, NJ 7054
  • (973) 407-7642
  • (973) 359-5908 (Fax)

For 106 years, the COLDWELL BANKER (TM) organization has been the premiere provider of full-service real estate. With approximately 3,100 independently and company owned and operated residential real estate offices with approximately 86,000 sales associates globally, the company is an industry leader

Franchisor Background

Year Established: 1906

Franchising Since: 1982

Operating Units

Franchised Units 3,508 82.9%
Company-Owned Units 722 17.1%
Total Operating Units 4,230 100%

Geographic Distribution

USA 2,903 82.8% In 50 States
Canada 0 0.0% In 0 Provinces
International 605 17.2% In 19 Foreign Countries
Total 3,508 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 208
Texas 148
New York 131

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 100
Site Selection
Lease Negotiation Assistance No
Financial Assistance No

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No

Ongoing Support

Central Data Processing Included
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


On-Site 1-2 Days
Internet Varies
Parsippany, NJ 4 Days
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Financial Requirements


Minimum Net Worth $25K
Cash Investment N/A
Total Investment $169-502K
Average Total Investment $331K


Initial Franchise Fee $25K
Average Franchise Fee $19K
On-Going Royalty 6%
Average Royalty 6%
Advertising Fee 2.50%

Site Information and Requirements

Average Number of Full-Time Employees Varies
Average Number of Part-Time Employees 0
Space Needs (in square feet) 1,000
Preferred Site Types Free Standing Building, Storefront, Strip Center
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? No
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 4
Specific Industry Experience 5
Formal Education 4
Psychological Profile 4
Personal Interviews 4
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Allowed
Area Development
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months N/A
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, All Countries
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Request Information for Coldwell Banker Real Estate

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