ERA Franchise Systems

  • Realogy Corporation
  • CD
1 Campus Dr.
Parsippany, NJ 07054-38
  • (800) 869-1260 / (973) 407-5841
  • (973) 496-7354 (Fax)

ERA Real Estate is for independently minded real estate entrepreneurs who are fiercely determined to grow their businesses. Our broker-first, uniquely collaborative approach empowers brokers to build business their way, through innovative solutions, smarter support and shared expertise. Proprietary programs and tools such as ERA Sellers Security Plan, ERA Gold Star Property, Pricing Analysis Grid and Saleability Rating are complemented by one-on-one business consulting as well as M&A and recruiting support. Our unique culture of teamwork connects brokers and agents to a highly collaborative community, industry-best training programs and leadership development. The ERA network includes approximately 31,000 brokers and sales associates and approximately 2,300 offices throughout the United States and 36 countries and territories.

Franchisor Background

Year Established: 1971

Franchising Since: 1972

Operating Units

Franchised Units 2,311 99.5%
Company-Owned Units 11 0.5%
Total Operating Units 2,322 100%

Geographic Distribution

USA 571 24.6% In 46 States
Canada 0 0.0% In 0 Provinces
International 1,751 75.4% In 50 Foreign Countries
Total 2,322 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

(no data available)

Registered in the following Registration States

California, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 52
Site Selection
Assistance
No
Lease Negotiation Assistance No
Financial Assistance No

Marketing Support

Co-Op Advertising No
National Advertising Yes
Regional Advertising No
Local Advertising No
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Videos
Additional Services: Newsletter, Online Extranet, Press Releases, Sales Strategies

Ongoing Support

Central Data Processing Included
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Parsippany, NJ 1 Week
On-Site 2-3 Days
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Financial Requirements

Investment

Minimum Net Worth $75K
Cash Investment Varies
Total Investment $47-210K
Average Total Investment $129K

Fees

Initial Franchise Fee $25K
Average Franchise Fee $16K
On-Going Royalty N/A
Average Royalty 1%
Advertising Fee 2%

Site Information and Requirements

Average Number of Full-Time Employees Varies
Average Number of Part-Time Employees 0
Space Needs (in square feet) 1,000
Preferred Site Types Free Standing Building, Storefront, Strip Center
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? No
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 4
Specific Industry Experience 5
Formal Education 4
Psychological Profile 4
Personal Interviews 4
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period N/A
Passive Ownership? Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months N/A
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, All Countries
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Request Information for ERA Franchise Systems

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