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Sotheby's International Realty
- SOTHEBY'S INTERNATIONAL REALTY AFFILIATES LLC
Grosse Pointe, MI 48236
- (866) 899-4747 / (973) 407-8010
- Mr. Tim Henderson, Executive Vice President
- [email protected]
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation (then Cendant Corporation), the world's leading real estate brokerage francisor, entered into a long-term strategic alliance with Sotheby's Holdings, Inc. (LSE: STBA).
Franchisor Background
Year Established: 2004
Franchising Since: 2004
Operating Units
| Franchised Units | 480 | 91.6% |
|---|---|---|
| Company-Owned Units | 44 | 8.4% |
| Total Operating Units | 524 | 100% |
Geographic Distribution
| USA | 339 | 63.4% | In 36 States |
|---|---|---|---|
| Canada | 11 | 2.1% | In 3 Provinces |
| International | 185 | 34.6% | In 39 Foreign Countries |
| Total | 535 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| New Jersey | 34 |
| New York | 30 |
| California | 28 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 28 |
| Site Selection Assistance |
No |
| Lease Negotiation Assistance | No |
| Financial Assistance | No |
Marketing Support
| Co-Op Advertising | Yes |
|---|---|
| National Advertising | Yes |
| Regional Advertising | No |
| Local Advertising | No |
| Marketing Materials | Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Videos |
| Additional Services: | Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Other Marketing Support | International Advertising |
Ongoing Support
| Central Data Processing | Included |
|---|---|
| Central Purchasing | Included |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Yes, at additional cost |
| 800 Telephone Hotline | Included |
Training
| Varies | Ongoing |
Financial Requirements
Investment
| Minimum Net Worth | $150K |
|---|---|
| Cash Investment | $51.5-146K |
| Total Investment | $153.5-566K |
| Average Total Investment | $360K |
Fees
| Initial Franchise Fee | $25K |
|---|---|
| Average Franchise Fee | $25K |
| On-Going Royalty | 6% |
| Average Royalty | 6% |
| Advertising Fee | 2% |
Site Information and Requirements
| Average Number of Full-Time Employees | Varies |
|---|---|
| Average Number of Part-Time Employees | Varies |
| Space Needs (in square feet) | 1800-3500 |
| Preferred Site Types | Free Standing Building |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 4 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 5 |
| Formal Education | 4 |
| Psychological Profile | 4 |
| Personal Interviews | 4 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | Varies |
| Passive Ownership? | Allowed, but discouraged |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| USA | Yes, All United States |
|---|---|
| Canada | Yes, All Canada |
| Overseas | Yes, All Countries |
