Russell Watergardens & Koi
- Russell Watergardens Franchise Corp.
16541 Redmond Way, # 436C
Redmond, WA 98052
-
(800) 844-9314
/
(425) 869-6700
- (425) 869-6711 (Fax)
Russell Watergardens & Koi is the world's first professional pond and water feature equipment, Koi and supply galleria superstore franchise program! - Exclusive equipment and products - FUN franchise - Exclusivity limits your competition - Destination format that draws customers from great distances - Filtration, pumps, underwater lighting, maintenance supplies, water plants & Koi - Retail/Wholesale/Install/Service - Underserved market with outstanding growth potential - Exceptional training and support
Franchisor Background
Year Established: 1997
Franchising Since: 2008
Operating Units
| Franchised Units |
0 |
0.0% |
| Company-Owned Units |
1 |
100.0% |
| Total Operating Units |
1 |
100% |
Geographic Distribution
| USA |
1 |
100.0% |
In 1 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
1 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Washington |
1 |
Registered in the following Registration States
Florida, Oregon, Rhode Island, Washington
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Support and Training
General Information
| IFA Member |
No |
| CFA Member |
No |
| Franchisee Association? |
No |
| Size of Corporate Staff |
0 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Marketing Materials |
Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Videos
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Press Releases, Sales Strategies
|
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
N/A |
| Regional or National Meetings |
Yes, at additional cost |
| 800 Telephone Hotline |
Included |
Training
| Franchise Location |
2 Weeks |
| Corporate Headquarters |
4 Weeks |
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Financial Requirements
Investment
| Minimum Net Worth |
$350K |
| Cash Investment |
$90K |
| Total Investment |
$237.6 - 421.2K |
| Average Total Investment |
$329K |
Fees
| Initial Franchise Fee |
$35K |
| Average Franchise Fee |
$35K |
| On-Going Royalty |
6% |
| Average Royalty |
6% |
| Advertising Fee |
1% |
Site Information and Requirements
| Average Number of Full-Time Employees |
2-4 |
| Average Number of Part-Time Employees |
2-4 |
| Space Needs (in square feet) |
4,000 SF Interior Min: 14,000 SF Exterior
|
| Preferred Site Types |
Free Standing Building
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
4 |
| Specific Industry Experience |
3 |
| Formal Education |
2 |
| Psychological Profile |
4 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
5 |
| Term of Renewal Period |
5 |
| Passive Ownership? |
Not Allowed |
Area Development
Agreements? |
Yes, for 5 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
No |
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Expansion Plans
| Projected New Units Over Next 12 Months |
2 |
| USA |
Yes, Primarily NW, with other states possible |
| Canada |
No |
| Overseas |
No |
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