Perkins Restaurant & Bakery

  • Perkins & Marie Callender's, Inc.
  • PFR
6075 Poplar Ave., # 800
Memphis, TN 38119-47
  • (800) 877-7375 / (901) 766-6400
  • (901) 766-6482 (Fax)

Since 1958, Perkins Restaurant & Bakery has offered quality, tasty, affordable food for breakfast, lunch and dinner. Our brand heritage and ability to adapt to trends make Perkins a leader in the family dining segment. We are seeking experienced restaurants operators to meet our expansion goals in key markets across the country. We provide professional support services in training, design & construction, marketing, operations, quality assurance and R&D.

Franchisor Background

Year Established: 1958

Franchising Since: 1965

Operating Units

Franchised Units 283 68.0%
Company-Owned Units 133 32.0%
Total Operating Units 416 100%

Geographic Distribution

USA 400 96.2% In 33 States
Canada 16 3.8% In 5 Provinces
International 0 0.0% In 0 Foreign Countries
Total 416 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Minnesota 74
Pennsylvania 52
Florida 44

Registered in the following Registration States

Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, South Dakota, Virginia, Washington, Wisconsin

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 25
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising Yes
National Advertising No
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Coupons/Rebates, Promotional Items, Radio Ads, Site Signs, Television Ads
Additional Services: Grand Opening, In-House Marketing, Press Releases

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter N/A
Regional or National Meetings Yes, at additional cost
800 Telephone Hotline Included

Training

Management Team Training at Various Locations Varies
New Product Roll Out Training in Franchisee's Loca Varies
University of Perkins at Various Location Varies
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Financial Requirements

Investment

Minimum Net Worth $1.5M
Cash Investment $500K
Total Investment $1.2-2.6M
Average Total Investment $1.9MM

Fees

Initial Franchise Fee $50K
Average Franchise Fee $50K
On-Going Royalty 4%
Average Royalty 4%
Advertising Fee 3%

Site Information and Requirements

Average Number of Full-Time Employees 6
Average Number of Part-Time Employees 64
Space Needs (in square feet) 5,000
Preferred Site Types Free Standing Building, Strip Center
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 4
Specific Industry Experience 5
Formal Education 3
Psychological Profile 3
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period N/A
Passive Ownership? Not Allowed
Area Development
Agreements?
Yes, for 5 years
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months N/A
USA Yes, All United States except HI, OR, CA, NV, AK, NM, MA, ME, RI
Canada Yes, Provinces contiguous to US only
Overseas No
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Request Information for Perkins Restaurant & Bakery

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