Applebee's International

  • Applebee's International, Inc.
  • APPB
11201 Renner Blvd.
Lenexa, KS 66219
  • (88) 859-5959 / (913) 967-4000
  • (913) 967-4135 (Fax)

Everyone's favorite neighbor is definitely APPLEBEE'S neighborhood grill and bar. This distinguished casual-dining restaurant has a comfortable individuality which reflects the neighborhood in which it is located, making the APPLEBEE'S concept appealing wherever it is built.

Franchisor Background

Year Established: 1980

Franchising Since: 1993

Operating Units

Franchised Units 906 77.6%
Company-Owned Units 262 22.4%
Total Operating Units 1,168 100%

Geographic Distribution

USA 1,155 98.9% In 47 States
Canada 5 0.4% In 3 Provinces
International 8 0.7% In 0 Foreign Countries
Total 1,168 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Florida 62
California 54
Ohio 48

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 300
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No

Ongoing Support

Central Data Processing Included
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Headquarters 3 Days
Certified Training Unit 8-12 Weeks
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Financial Requirements

Investment

Minimum Net Worth N/A
Cash Investment $1MM-50% Liq.
Total Investment $1.7-3.1MM
Average Total Investment $2.4MM

Fees

Initial Franchise Fee $35K/Unit
Average Franchise Fee $35K
On-Going Royalty 4%
Average Royalty 4%
Advertising Fee 3%

Site Information and Requirements

Average Number of Full-Time Employees 75-100
Average Number of Part-Time Employees 0
Space Needs (in square feet) 5,000-5,400
Preferred Site Types Free Standing Building, Strip Center, Regional Mall
Encourages Conversions No
Item 19 (Earnings Claim) Provided? No
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 5
Formal Education N/A
Psychological Profile N/A
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period N/A
Passive Ownership? Allowed
Area Development
Agreements?
Yes, for 1 year
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 125
USA Yes, NY, LA, HI, AK
Canada Yes, All Canada
Overseas Yes, All Countries
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Request Information for Applebee's International

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