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The Melting Pot Restaurants
- Melting Pot Restaurants, Inc., The
Tampa, FL 33614
- (800) 783-0867 / (813) 425-6208 x 8810
- (813) 367-0076 (Fax)
- Mr. Dan Stone, Director of Franchise Development
- [email protected]
The largest fondue-based restaurant system in the world. Franchise provides numerous areas of expertise and assistance to new and established owners. Large percentage of existing owners become multi-unit operators. A unique dining format that is often referred to as a "fun and gotta be experienced" event. Go to write-up for more information.
Franchisor Background
Year Established: 1975
Franchising Since: 1984
Operating Units
| Franchised Units | 141 | 96.6% |
|---|---|---|
| Company-Owned Units | 5 | 3.4% |
| Total Operating Units | 146 | 100% |
Geographic Distribution
| USA | 143 | 98.6% | In 34 States |
|---|---|---|---|
| Canada | 2 | 1.4% | In 1 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 145 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Florida | 22 |
| California | 12 |
| Texas | 7 |
Registered in the following Registration States
California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, Virginia, Washington, Wisconsin
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | Yes |
| Franchisee Association? | No |
| Size of Corporate Staff | 55 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | Yes |
|---|---|
| National Advertising | Yes |
| Regional Advertising | No |
| Local Advertising | Yes |
| Marketing Materials | Ad Slicks, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads |
| Other Marketing Support | Public Relations, Social Media, Creative Support, Local Marketing Specialist |
Ongoing Support
| Central Data Processing | Included |
|---|---|
| Central Purchasing | Yes, at additional cost |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Yes, at additional cost |
| 800 Telephone Hotline | Included |
Training
| Tampa, FL | 6-8 Weeks |
Financial Requirements
Investment
| Minimum Net Worth | $700K |
|---|---|
| Cash Investment | $325-400K |
| Total Investment | $886.7K-1.6MM |
| Average Total Investment | $1.2MM |
Fees
| Initial Franchise Fee | $35K |
|---|---|
| Average Franchise Fee | $35K |
| On-Going Royalty | 4.50% |
| Average Royalty | 4% |
| Advertising Fee | 1% |
Site Information and Requirements
| Average Number of Full-Time Employees | 55 |
|---|---|
| Average Number of Part-Time Employees | 0 |
| Space Needs (in square feet) | 4,000-6,000 |
| Preferred Site Types | Free Standing Building, Strip Center |
| Other Site Types Allowed | Lifestyle Center, Mall Locations, Basements Sites |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 5 |
|---|---|
| General Business Experience | 5 |
| Specific Industry Experience | 2 |
| Formal Education | 2 |
| Psychological Profile | 4 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | 10 |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
Yes, for 0 years |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 8 |
|---|---|
| USA | Yes, All United States, except MT, WY, WV |
| Canada | Yes |
| Overseas | Yes, Asia, Mexico, Middle East, Europe, India, Brazil, |
