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2015
Coconut's Fish Cafe is a family-friendly restaurant that serves excellent food with aloha. Our goal isn't simply customer satisfaction; we want you to feel welcome in our Coconut's ohana (family). Come and enjoy some of our award-winning, health-conscious food and join our Coconut's ohana today.
| Year | Franchised | Change | Company-Owned | Change | Total | Change |
|---|---|---|---|---|---|---|
| 2013 | 0 | -- | 1 | 0.0% | 1 | 0.0% |
| 2012 | 0 | -- | 1 | -- | 1 | -- |
Investment Required
The initial fee to purchase a Coconut's Fish Cafe franchise is $60,000. Coconut's Fish Cafe provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| Item | Established Low Range | Established High Range |
|---|---|---|
| Initial Franchise Fee | $60,000 | $60,000 |
| Equipment Package Fee | $38,250 | $44,750 |
| Site and Construction Evaluation Fee | $0 | $2,000 |
| Pre-opening Training Expenses | $15,000 | $20,000 |
| Grand Opening Advertising | $5,000 | $10,000 |
| Payment System Set Up and Configuration Fee | $2,500 | $2,500 |
| Marketing Fee Deposit | $2,500 | $2,500 |
| Rent | $20,000 | $30,000 |
| Architect and Design Fees | $10,000 | $14,000 |
| Leasehold Improvements | $75,000 | $300,000 |
| Insurance | $12,000 | $20,000 |
| Professional Fees | $2,000 | $5,000 |
| Business Permits and Licenses | $2,500 | $8,000 |
| Office Equipment and Supplies | $3,000 | $5,000 |
| Equipment and Smallwares | $75,000 | $125,000 |
| Security System | $1,000 | $8,000 |
| Initial Inventory | $9,000 | $12,000 |
| Furniture, Décor, and Fixtures | $35,000 | $40,000 |
| Other Pre-opening Costs | $5,000 | $25,000 |
| Additional Funds (3-6 months) | $40,000 | $75,000 |
| Total Initial Investment | $412,750 | $808,750 |
Ongoing Expenses
Coconut's Fish Cafe franchisees are responsible for a weekly royalty fee of 7% of gross sales and a monthly advertising fee of 1% of gross sales. Other fees include a late fee of $50, among others.
What You Get: Training and Support
Coconut's Fish Cafe provides training for up to three people (operating principal, kitchen manager, and general manager). Training will take place in Phoenix, Arizona or Dallas, Texas and will last for three weeks. Topics covered will include safety procedures, management procedures, house manager duties, and operations training. Coconut's Fish Cafe will continue to offer ongoing advice and guidance regarding the daily operations of the franchise, as well as offer additional training when needed.
Territory
Coconut's Fish Cafe does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, ongoing expenses, training and territory grants were taken from the company's 2014 FDD.
