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The Athlete's Foot
- Athlete's Food Brands, Inc.
Norcross, GA 30093
- (800) 524-6444 / (770) 514-4500
- (770) 514-4903 (Fax)
- Ms. Jenn Johnston, VP Domestic Development
- [email protected]
THE ATHLETE'S FOOT, with more than 600 stores in 45 countries, is the leading international franchisor of name-brand athletic footwear. As a franchisee, you will benefit from headquarters' support, including training, advertising, real estate and product selection.
Franchisor Background
Year Established: 1971
Franchising Since: 1972
Operating Units
| Franchised Units | 196 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 196 | 100% |
Geographic Distribution
| USA | 196 | 100.0% | In 34 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 196 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Illinois | 24 |
| Georgia | 23 |
| Louisiana | 16 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Washington, Wisconsin, District of Columbia
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 135 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | No |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | Yes |
| Regional Advertising | Yes |
| Local Advertising | Yes |
| Marketing Materials | Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Yes, at additional cost |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Headquarters in Atlanta | Ongoing |
| On-Site | Ongoing |
Financial Requirements
Investment
| Minimum Net Worth | $250K |
|---|---|
| Cash Investment | $85K |
| Total Investment | $150-560K |
| Average Total Investment | $355K |
Fees
| Initial Franchise Fee | $39.9K |
|---|---|
| Average Franchise Fee | $40K |
| On-Going Royalty | 5% |
| Average Royalty | 5% |
| Advertising Fee | 2% |
Site Information and Requirements
| Average Number of Full-Time Employees | 2 |
|---|---|
| Average Number of Part-Time Employees | 6 |
| Space Needs (in square feet) | 1,200-2,800 |
| Preferred Site Types | Free Standing Building, Storefront, Strip Center, Regional Mall |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | No |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 4 |
|---|---|
| General Business Experience | 5 |
| Specific Industry Experience | 3 |
| Formal Education | 3 |
| Psychological Profile | 2 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | 5 |
| Passive Ownership? | Not Allowed |
| Area Development Agreements? |
Yes, for 10 years |
| Sub-Franchisor Contracts? |
Yes |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 30 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | Yes, All Countries |
