Business Description

SCOOPS of opportunities. 2 SCOOPS CAF� serves only the best, premium hand-dipped ice cream, subs and tasty wraps in a bright, fun, upbeat atmosphere. Come join our rapidly-growing team today and become a successful entrepreneur tomorrow in this ground-floor opportunity.

Franchisor Background

Year Established:  2002

Franchising Since:  2003

Operating Units:
Franchised Units:	0	0%
Company-Owned Units:	1	100%
Total Operating Units:	1	100.0%
Geographic Distribution: U.S.: 1 100% In 1 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 1 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	1

Registered in Following Registration States: Florida

Financial Requirements

Investment:
Minimum Net Worth:	$150K
Cash Investment:	$35K
Total Investment:	$99.5-175K
Average Total Investment:	$137K
Fees:
Initial Franchise Fee:	$35K
Average Franchise Fee:	$35K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees: 2 Full-time, 6 Part-time

Space Needs (in square footage): 1,200

Preferred Sites: Strip Center, Regional Mall

Other Sites: Sports Arena

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	3
Psychological Profile:	5
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	4
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	Yes
Marketing Materials:	Ad Slicks, Brochures, Direct Mailers, Promotional Items, Site Signs, Trade Show Exhibits
Additional Services:	Grand Opening, Marketing Research, Newsletter, Press Releases, Sales Strategies
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	At Additional Cost
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Franchise Caf�	1 Week
2. Corporate Office	1 Week
Expansion Plans
Projected New Units Over Next 12 months: 10 U.S.: Yes, Southeast Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from 2 Scoops Cafe.