Business Description

ACTION INTERNATIONAL is one of the fastest-growing franchises (#16 Entrepreneur Mag., 2/04) and is the largest business coaching company in the world. The company was established in 1993 in Australia by Brad Sugars. Brad recognized early that most owners of small- to medium-sized businesses were unaware of how to effectively grow their businesses and achieve their goals. He developed a comprehensive system and methodology to assist this group. There are now 550 franchisees in 19 countries.

Franchisor Background

Year Established:  1993

Franchising Since:  1997

Operating Units:
Franchised Units:	600	99.8%
Company-Owned Units:	1	0.2%
Total Operating Units:	601	100.0%
Geographic Distribution: U.S.: 180 32.7% In 25 States Canada: 60 10.9% In 3 Canadian Provinces International: 310 56.4% In 0 Foreign Countries   Total: 550 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Georgia	14
2. New Jersey	22
3. Pennsylvania	23

Registered in Following Registration States: Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, South Dakota, Virginia, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$100K
Cash Investment:	$72.2-84K
Total Investment:	$72.2-84K
Average Total Investment:	$78K
Fees:
Initial Franchise Fee:	$45K
Average Franchise Fee:	$45K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	5%

Average Number of Employees: 1 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	Yes
Franchisee Association/Member:	No
Size of Corporate Staff:	8
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Las Vegas, NV	10 Days
Expansion Plans
Projected New Units Over Next 12 months: 180 U.S.: Yes, All United States Except CA Canada: Yes, All Canada Overseas: Yes, AU, UK, Ireland, GR, FR, MX, Singapore, India, Mal	Request Franchisor Info   Submit an online form to receive information from Action International.