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  Home  >>  Baked Goods  >>  Baking - General
Auntie Anne's Hand-Rolled Soft Pretzels



Auntie Anne's Hand-Rolled Soft Pretzels
48-50 W. Chestnut St. # 200
Lancaster, PA 17603
      Top100

Submit an online form to receive information from Auntie Anne's Hand-Rolled Soft Pretzels.
Business Description

Auntie Anne's, Inc. is a franchise organization with a commitment to exceeding our customers' expectations. We've built our company on the quality of our products and strong support for our franchisees, nurturing relationships for the long-term growth of the franchise system. That approach continues to drive our growth. We provide our customers with pretzels, dips, and drinks which are mixed, twisted, and baked to a golden brown in full view of our customers. Each and every one of our pretzels comes with the Pretzel Perfect Guarantee - we guarantee you'll love your pretzel or we'll replace it with one that you do.

Franchisor Background

Year Established:  1988

Franchising Since:  1989

Operating Units:

Franchised Units:

929

98.9%
Company-Owned Units:101.1%
 
Total Operating Units:
939
100.0%
 
Geographic Distribution:
U.S.:74479.2%In 43 States
Canada:00%In 0 Canadian Provinces
International:19520.8%In 14 Foreign Countries
 
Total:
939
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Pennsylvania78
2. California60
3. New York50

Registered in Following Registration States: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth: $400K
Cash Investment:$198-441K
Total Investment:$198-441K
Average Total Investment:$319K
 
Fees:
Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:7%
Average Royalty:7%
Advertising Fee:1
 
Average Number of Employees: 4 Full-time, 4 Part-time

Space Needs (in square footage): 400-600

Preferred Sites: Regional Mall

Other Sites: Lifestyle Centers, Airports, Outlet Centers

Encourage Conversions? Not Applicable

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:4
General Business Experience:2
Specific Industry Experience:2
Formal Education:2
Psychological Profile:3
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:20 Year(s)
Term of Renewal Period:Variable Year(s)
Passive Ownership:Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 150
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:Yes
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 
Training:
1. Gap, PA3 Weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 50

U.S.:

Yes, All United States
Canada:Yes
Overseas:Yes, All Countries
Submit an online form to receive information from Auntie Anne's Hand-Rolled Soft Pretzels.