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Brightway Insurance
Brightway Insurance is a Property & Casualty Insurance franchise that offers the look and feel of a direct writer agency with the selection, service and pricing options of a leading independent agency. Our business model enables our offices to consistently produce a substantially higher volume of new business than a traditional captive or independent agency, as well as achieve higher overall quality and retention. We achieve this by handling all of the policy servicing functions in our centralized customer service center, thus allowing our agencies to focus on new business development.
Franchisor Background
Year Established:
2003
Franchising Since:
2007
IFA Member
Operating Units:
Franchised Units:
111
98.2%
Company-Owned Units:
2
1.8%
______
_____
Total Operating Units:
113
100%
Geographic Distribution:
U.S.:
113
100%
In 7 States
Canada:
0
0%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
113
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Florida
102
2. Georgia
4
3. Texas
3
Registered in Following Registration States:
Florida, Michigan, Oregon
Financial Requirements
Investment:
Minimum Net Worth:
$250K
Cash Investment:
$150-175K
Total Investment:
$150-175K
Average Total Investment:
$150K
Fees:
Initial Franchise Fee:
$60K
Average Franchise Fee:
$60K
On-Going Royalty:
15-45
Average Royalty:
30%
Advertising Fee:
0
Average Number of Employees:
3-5 Full-time, 0 Part-time
Space Needs (in square footage):
1000
Preferred Sites:
Storefront
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
No
Size of Corporate Staff:
130
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
No
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
No
National Advertising:
No
Regional Advertising:
No
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs
Additional Services:
Grand Opening, In-house Marketing, Newsletter, Press Releases, Sales Strategies
