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This popular eatery features quick, friendly (some would say downright spunky) service and a mouthwatering menu of freshly prepared items, such as fajitas, quesadillas, tacos and burritos, including their best selling Blackened Chicken Caesar, Honey Lime and Crunchy BBQ Ranch Burritos. CALIFORNIA TORTILLA is also known for its quirky promotions such as the Monday Night Mystery Price Burrito Wheel, Freeze Pop Day, Jungle Noise Day and Pop Tart Day, as well as Taco Talk - their popular burrito newsletter read by people nationwide.
Franchisor Background
Year Established: 1995Franchising Since: 2004
Operating Units: Franchised Units: 25 89.3% Company-Owned Units: 3 10.7% ______ _____ Total Operating Units: 28 100% Geographic Distribution: U.S.: 28 100% In 4 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries ______ _____ Total: 28 100% North America: States/Provinces with the largest number of operating units: Density Units 1. Maryland 12 2. District Of Columbia 2 3. Virginia 2
Registered in Following Registration States: Maryland, New York, Virginia Financial Requirements
Investment: Minimum Net Worth: $1MM Cash Investment: $250-350K Total Investment: $387-625K Average Total Investment: $506K Fees: Initial Franchise Fee: $25K Average Franchise Fee: $25K On-Going Royalty: 5% Average Royalty: 5% Advertising Fee: 2%
Average Number of Employees: 10 Full-time, 15 Part-timeSpace Needs (in square footage): 2,500Preferred Sites: Storefront, Strip CenterOther Sites: Encourage Conversions? YesEarnings Claims Provided? YesListed in the SBA Registry? NoSupport and Training
International Franchise Association: No Canadian Franchise Association: No Franchisee Association/Member: Yes, Member Size of Corporate Staff: 11 Site Selection Assistance? Yes Lease Negotiation Assistance? Yes Financial Assistance? No Marketing Support: Co-Op Advertising: Yes National Advertising: No Regional Advertising: No Local Advertising: No Marketing Materials: None Specified Additional Services: None Specified Other Marketing Support: None Specified On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Included in Fees Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Included in Fees Inventory Control: Included in Fees Franchisee Newsletter: Included in Fees Regional or National Meetings: Included in Fees 800 Telephone Hotline: Not Applicable Training: 1. Potomac, MD 4 Weeks
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 4 General Business Experience: 5 Specific Industry Experience: 4 Formal Education: 3 Psychological Profile: 4 Personal Interview(s): 5
Minority Representation
Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Terms of Contract
Term of Initial Contract: 10 Year(s) Term of Renewal Period: 10 Year(s) Passive Ownership: Allowed, But Discouraged Area Development Agreements? Yes, for 3 Year(s) Sub-Franchising Contracts? No Franchisees Allowed to Expand Within Territory? No
Expansion Plans
Projected New Units Over Next 12 months: 15
U.S.: Yes, Mid-Atlantic Region Canada: No Overseas: No
