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Choice Hotels International



Choice Hotels International
10750 Columbia Pike
Silver Spring, MD 20901-4427
      Top100

Submit an online form to receive information from Choice Hotels International.
Business Description

Choice Hotels® is the leading hotel franchisor with over 65 years experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically. Brands include Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, MainStay Suites®, Suburban Extended Stay®, Econo Lodge®, Rodeway Inn® and our newest upscale, all-suites brand Cambria Suites®. We offer brands for conversion and new build opportunities. *Source of operating units data: 4th quarter 2008 operating unit numbers. *Your fees/terms may fall outside the ranges listed. Please contact Choice Hotels at (800) 547-0007 to receive the latest FDD for the brand(s) you are interested in or visit choicehotelsfranchise.com for more details.

Franchisor Background

Year Established:  1940

Franchising Since:  1940

Operating Units:

Franchised Units:

5,827

100%
Company-Owned Units:00%
 
Total Operating Units:
5,827
100.0%
 
Geographic Distribution:
U.S.:4,71680.9%In 50 States
Canada:2754.7%In 10 Canadian Provinces
International:83614.3%In 31 Foreign Countries
 
Total:
5,827
99.9.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Texas365
2. California358
3. Florida258

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth: $Varies
Cash Investment:$20-30% Costs
Total Investment:$2.3-12.6M
Average Total Investment:$7450K
 
Fees:
Initial Franchise Fee:$25-50K
Average Franchise Fee:$38K
On-Going Royalty:2.75-5.1%
Average Royalty:4%
Advertising Fee:1.75% Rev.
 
Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage): 31,000-33,000

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:4
Formal Education:2
Psychological Profile:1
Personal Interview(s):1
 
Terms of Contract
 
Term of Initial Contract:20 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 1500
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 
Marketing Support:
Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 
Training:
 
Expansion Plans
 
Projected New Units Over Next 12 months:

U.S.:

Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
Submit an online form to receive information from Choice Hotels International.