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Clothes Mentor
 

Our women's fashions resale business creates loyal repeat customers who love these stores for their: tremendous value on a wide variety of better brands, in "gently-used" "like-new" condition, at about 70% off mall store pricing, available every day; great shopping experience in a well lit, organized, beautifully designed environment; dynamic, ever-changing inventory bargains; resale business model (not consignment); immediacy and convenience of getting cash, on the spot for selling us their fashions, which we buy right over-the-counter. (No waiting for months to get paid, and no worrying about missing items as in a consignment shop.); and opportunity to take this cash and update their wardrobes on a regular basis...for a lot less!

Franchisor Background

Year Established:

  2001

Franchising Since:

  2007

IFA Member



Operating Units:

Franchised Units:129 99.2%  
Company-Owned Units:1 0.8%  
 ______ _____  
Total Operating Units:130 100%  
 

Geographic Distribution:

U.S.:130 100% In 25 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:130 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Texas13
2. Ohio12
3. Minnesota8

Registered in Following Registration States:

   Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Virginia, Washington, Wisconsin

Financial Requirements

Investment:

Minimum Net Worth:$300K
Cash Investment:$75K
Total Investment:$155-235K
Average Total Investment:$200K
 

Fees:

Initial Franchise Fee:$20K
Average Franchise Fee:$20K
On-Going Royalty:4%
Average Royalty:4%
Advertising Fee:1500

Average Number of Employees:

   2 Full-time, 8 Part-time

Space Needs (in square footage):

   3500

Preferred Sites:

   Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   Yes

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:10
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Videos
Additional Services:Grand Opening, In-house Marketing, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:At Additional Cost
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Minneapolis, MN2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:3
Specific Industry Experience:2
Formal Education:3
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we support the objectives of the National Minority Franchising Initiative, we do not have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   70
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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