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FrameMobile, The

The FrameMobile will revolutionize the framing industry, by providing in-home custom framing with the highest quality materials and workmanship, convenience and affordability. The FrameMobile will reduce the high cost associated with custom framing by not having a storefront lease, eliminate the risk of transporting valuable art to and from framing, and allow our customers to make better framing material selections in the exact surroundings and lighting in which their art work will be displayed.

Franchisor Background

Year Established:

2004

Franchising Since:

2006

Operating Units:
Franchised Units:	0	0%
Company-Owned Units:	1	100%
	______	_____
Total Operating Units:	1	100%

Geographic Distribution:
U.S.:	1	100%	In 1 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	1	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	1

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$NR
Cash Investment:	$40-50K
Total Investment:	$126.5-163.5K
Average Total Investment:	$145K

Fees:
Initial Franchise Fee:	$105K
Average Franchise Fee:	$105K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	$50/mo.

Average Number of Employees:

1 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites:

Other Sites:

Mobile trailer

Encourage Conversions?

Not Applicable

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	0
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Not Applicable
Field Training:	Not Applicable
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Not Applicable

Training:
1. Santa Barbara, CA	1 Week

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	3

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: