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Lady of America
 

Owning a LOA Fitness For Women Center sets you apart from the competition. We take great pride in our units. As the world's largest full service Workout and Fitness centers focused on women, we are truly unique. From our training staff, group exercise programs, and message therapy, LOA Fitness Centers have been developed in every way with the woman in mind. Clean, comfortable, and safe, we have been offering an outstanding workout environment to our members for nearly 25 years!

Franchisor Background

Year Established:

  1984

Franchising Since:

  1989

IFA Member



Operating Units:

Franchised Units:200 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:200 100%  
 

Geographic Distribution:

U.S.:169 83.3% In 45 States
Canada:4 2% In 1 Canadian Provinces
International:30 14.8% In 8 Foreign Countries
 ______ _____  
Total:203 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida40
2. Texas36
3. California34

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$300K
Cash Investment:$200K
Total Investment:$187-455K
Average Total Investment:$321K
 

Fees:

Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:8%
Average Royalty:8%
Advertising Fee:$195

Average Number of Employees:

   4 Full-time, 3 Part-time

Space Needs (in square footage):

   3,500-6,000

Preferred Sites:

   Free-standing Building, Strip Center

Other Sites:

   Must be preapproved by corporation

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:21
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:Yes
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Home Office in Ft. Lauderdale, FL1 Week
2. Membership pre-sale prior to opening at location1-3 Weeks
3. Grand opening at location1 Week
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:4
Formal Education:4
Psychological Profile:5
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:0
Hispanic:0
Native American:0
Other:0
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:2 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   12
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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