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Norwalk - The Furniture Idea
 

Custom order living room specialty stores, offering consumers 1,000 fabrics and leathers available in 500 styles, with delivery in just 35 days. Low inventory investment.

Franchisor Background

Year Established:

  1902

Franchising Since:

  1987

IFA Member



Operating Units:

Franchised Units:62 93.9%  
Company-Owned Units:4 6.1%  
 ______ _____  
Total Operating Units:66 100%  
 

Geographic Distribution:

U.S.:69 89.6% In 30 States
Canada:8 10.4% In 3 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:77 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida13
2. California5
3. Texas4

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$350K
Cash Investment:$100-125K
Total Investment:$450-495K
Average Total Investment:$473K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:0%
Average Royalty:0%
Advertising Fee:0%

Average Number of Employees:

   10 Full-time, 1 Part-time

Space Needs (in square footage):

   4,500

Preferred Sites:

   Free-standing Building, Strip Center

Other Sites:

  

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:11
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:At Additional Cost
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Cleveland3 Weeks
2. Atlanta, GA1 Week
3. Another Store2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:2
Formal Education:2
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   8
U.S.:Yes, All United States
Canada:Yes, Most Provinces
Overseas:No
 
 
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