Business Description

Red Carpet® Real Estate is one of the oldest franchise real estate sales organizations in the world. It was founded in 1966 by real estate pioneers who had a vision of providing the best and most complete real estate services worldwide while maintaining a down-home, neighborly touch in every transaction. We know and love the real estate business. And, more importantly, we know and love serving people. We understand how valuable and important your home is to you and your family because we have homes and families, too. All of our knowledge, experience and training is devoted to helping people just like you buy and sell properties -- family homes, commercial investments, farms, vacation homes, raw land, developed land, and businesses. We have proven ourselves over and over again, one sale at a time, through dedication and hard work. We must be doing things right because our clients just keep coming back. Our Brokers and Agents are always ready to answer your questions and alleviate your concerns. As soon as you start thinking RED you'll be thinking SOLD!

Franchisor Background

Year Established:  1966

Franchising Since:  1970

Operating Units:
Franchised Units:	72	100%
Company-Owned Units:	0	0%
Total Operating Units:	72	100.0%
Geographic Distribution: U.S.: 69 95.8% In 3 States Canada: 3 4.2% In 3 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 72 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Michigan	48
2. California	20
3. Texas	1

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$20K
Cash Investment:	$15K
Total Investment:	$36K
Average Total Investment:	$36K
Fees:
Initial Franchise Fee:	$15K
Average Franchise Fee:	$15K
On-Going Royalty:	Flat Fee
Average Royalty:	0%
Advertising Fee:	Flat Fee

Average Number of Employees: 5 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	7 or 10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	Yes
Franchisee Association/Member:	Yes, Not a Member
Size of Corporate Staff:	5
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Red Carpet University
2. Income 365™
3. Meetings, MBA Programs	Quarterly
Expansion Plans
Projected New Units Over Next 12 months: U.S.: Yes, All United States Canada: Yes Overseas: Yes	Request Franchisor Info   Submit an online form to receive information from Red Carpet Real Estate.