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  Home  >>  Fast Food Restaurants  >>  Seafood Fast Food
Captain D's



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Captain D's

Since the first Captain D’s opened in Tennessee in 1969, the restaurant has had a simple concept: to serve high-quality, quick-service seafood.  Today, with more than 550 locations, Captain D’s serves up an extensive menu of fried fish, shrimp and chicken, complemented by a multitude of side dishes and seasonal and regional favorites. Captain D’s primary objective has always been to provide great-tasting seafood, good value and warm, friendly service, but the restaurants are always looking to the future by expanding to new states and new markets, evolving the Captain D’s concept, and looking at fresh new menu choices.

 

With industry experts predicting that seafood consumption will continue to grow at record levels, Captain D’s is well positioned to take advantage of the opportunity presented by this demand, with forty years experience and a well-established concept.

 

Operating Units

12/31/2006

12/31/2007

12/31/2008

Franchised

280

275

263

% Change

--

-1.8%

-4.4%

Company-Owned

315

297

291

% Change

--

-5.7%

-2.0%

Total

595

572

554

% Change

--

-3.9%

-3.1%

Franchised as % of Total

47.06%

48.08%

47.47%

 

Investment Required

The fee for a Captain D’s franchise is $25,000.

 

Captain D’s provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

Item

Seafood Kitchen

End Cap or Inline

Established Low Range

Established High Range

Established Low Range

Established High Range

Franchise Fee

$25,000

$25,000

$25,000

$25,000

Building

$440,000

$500,000

$175,000

$250,000

Equipment

$340,000

$380,000

$150,000

$220,000

Computer Systems

$18,000

$21,000

$15,000

$20,000

Inventory

$6,000

$6,000

$6,000

$6,000

Opening

$25,000

$49,000

$25,000

$49,000

Insurance

$11,000

$25,000

$10,000

$20,000

Additional Funds (3 months)

$40,000

$90,000

$40,000

$90,000

Total Investment

$905,000

$1,098,000

$446,000

$682,000

 

On-going Expenses

Captain D’s franchisees pay royalty fees equal to 4.5% of gross sales for traditional locations and 5% of gross sales for non-traditional locations, advertising fees equal to a maximum of 1.25% of gross sales and a co-operative advertising contribution equal to a maximum of 4% of gross sales. Other fees payable by the franchisee include monthly fees for a guest loyalty program and a point of sale computer maintenance fee.

 

What You Get—Training and Support

Prior to opening, franchisees undergo an intensive six-week training course at corporate headquarters in Nashville, TN. Franchisees learn day-to-day restaurant operations through a combination of classroom and on-the-job training. Captain D’s helps franchisees train managers and employees and provides on-site support before, during and after restaurant opening so that everything runs smoothly.

 

After opening, Captain D’s provides one-week workshops in the areas of human resources, finance, technology and other business topics for franchisees. Captain D’s provides an on-site computer module at each restaurant, Captain’s Compass, to train all new employees.  Each franchisee is assigned a New Restaurant Opening Manager, who acts as a liaison to the corporate office and provides continued support on operational procedures, local marketing and follow-up training.  Captain D’s provides assistance in effectively forming and managing marketing co-operatives and developing local marketing strategies, in addition to working diligently on national campaigns including television and radio advertisements.

 

Territory

Captain D’s grants protected territories.