CKE’s innovative menu strategy is focused on developing premium, sit-down restaurant quality menu items that offer the convenience and value of fast food.   With significant enhancements to the customer experience such as partial table service, CKE provides a quick-service experience - Six Dollar Service^® - that consistently matches the menu quality.

The Carl’s Jr.^® menu is designed to give fast-food customers what they want: bigger, better burgers. The brand features a line of 100% Black Angus Beef Six Dollar Burgers^® that are complemented by a line of premium Hand-Scooped Ice Cream Shakes & Malts^TM.  Carl’s Jr.^® also serves delicious, high-quality, whole-breast chicken sandwiches and craveable breakfasts.  Carl’s Jr.^® restaurants can be dual-branded with Green Burrito^®, adding a Mexican-style menu to broaden appeal and increase transactions.

Investment Required

The fee for a Carl’s Jr.^® franchise is $35,000 with a reduction for additional units.  The fee for a Carl’s Jr.^®/Green Burrito^® franchise is $47,500, with a reduction for additional units.

Carl’s Jr.^® requires franchisees to have a minimum net worth of $1 million and liquid assets of $300,000 per unit developed, with a 3-store minimum commitment.

On-going Expenses

Carl’s Jr.^® franchisees pay royalty fees equal to a maximum of 4% of gross sales and advertising and promotional contributions equal to 5.5% of gross sales. Dual Concept Restaurants also pay Green Burrito^® advertising contributions of up to 7% of Green Burrito^® gross sales (the current fee is 0.5% of Green Burrito^® gross sales).

What You Get—Training and Support

Carl’s Jr.^® is focused on providing franchisees with the development tools they need to grow.  Each franchisee is paired with an experienced, knowledgeable Franchise Business Consultant (FBC) who provides customized support throughout the franchise relationship.

Carl’s Jr.^® assists its franchisees with site selection, restaurant design, equipment ordering, construction and training.  Carl’s Jr.^® is focused on providing its franchisees with exceptional building assistance, offering a new prototype that is available in three flexible sizes and designed to engineer costs. After the restaurant is opened, Carl’s Jr.^® continues to support franchisees with a team of field support professionals, operations support and research and development of new products. 

Franchisees also benefit from Carl’s Jr.’s unique and innovative marketing efforts, which extend to local support for promotions and advertising.  With edgy, irreverent advertising, Carl’s Jr.^® is a strong and recognizable brand that appeals to its prime target market: young, hungry guys who crave big, juicy burgers.   

Territory

Carl’s Jr.^® grants exclusive franchise development territories.