With more than 1,500 restaurants worldwide and annual sales of more than $2 billion, Denny’s enjoys a brand recognition awareness level of nearly 100%.  For more than 50 years, Denny’s has provided the quintessential family dining experience with modestly priced meals, and is currently one of the the largest full-service family restaurant chain in the United States. Denny’s is well known for its breakfast items and late-night dining, but has also seen substantial success with its lunch and dinner menus, which have been updated to include a variety of health-conscious choices. Denny’s franchisees serve America's most loved foods 24 hours a day, 7 days a week.

Investment Required

The fee for a Denny’s franchise is $40,000.

Denny’s provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

On-going Expenses

Denny’s franchisees pay royalties equal to 4% of gross sales and advertising fees equal to 3% or 4% of gross sales. Other fees payable by the franchisee include a local advertising co-op fee and semiannual menu costs.

What You Get—Training and Support

Denny’s franchisees spend 10 to 13 weeks at a nearby certified training restaurant for hands-on training, with complete instruction in all aspects of restaurant operation, from management to food safety. Denny’s commitment to franchisee support also includes field based real estate assistance, design and layout specifications, new restaurant opening assistance, and ongoing advertising and field support.

Territory

Denny’s grants exclusive and nonexclusive territories.