Krystal Company, The
Krystal was founded in 1932 and is the second-oldest quick-serve restaurant in the country. Krystal�s menu features the Krystal hamburger, a fresh, hot, small and uniquely square product with its own niche in the burger industry.
To customers, Krystal is famous for the �little food with the big taste,� but to franchisees Krystal offers even bigger opportunities. Krystal has introduced a new, contemporary restaurant design that pays homage to the traditional Krystal look, but is more efficient to build. Its menu has also been streamlined, using the original Krystal burger to gain a stronger marketing position. In addition, Krystal is aggressively pursuing expansion by granting multiunit franchises, providing franchisees with the perfect growth vehicles.
Investment Required The fee for a Krystal franchise is $32,500.
Krystal provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
On-Going Expenses Krystal franchisees pay a royalty fee equal to 4.5% of weekly gross receipts and an advertising fee equal to 4% of weekly gross receipts.
What You Get�Training and Support With so much importance placed on the design of Krystal restaurants, Krystal�s Pre-Construction Management Program saves franchisees much time and energy by facilitating pre-construction activities from site selection through construction. Franchisees will be able to plan for a timely and efficient restaurant opening while Krystal manages the details of architecture, site engineering, contracting bid solicitations and other construction-related matters.
Franchisees will simultaneously receive ongoing field support, access to a corporate management team keyed in to the latest food-service innovations, comprehensive corporate and on-site training for themselves and key managers, and marketing materials and strategies. It all adds up to a comprehensive support system that enables franchisees to open and operate their Krystal restaurant efficiently and successfully.
Territory Krystal grants exclusive multiunit territories.
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