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| Pretzelmaker Offering steaming hot, fresh-baked, twisted pretzels, pretzel dogs and freshly squeezed lemonade, Pretzelmaker is a leader in the soft pretzel category. Since the introduction of its famous soft pretzel in 1991, Pretzelmaker has grown to more than 190 locations in 33 states and two countries. Pretzelmaker uses only the finest ingredients for its hand-rolled pretzels, which are offered in a variety of flavors, including parmesan, cinnamon sugar and garlic, making for a perfect snack any time of the day that satisfies any craving. Pretzelmaker
is part of NexCen Brands, which manages six franchised brands in the QSR and
retail industries; Great American Cookies, Marble Slab Creamery, MaggieMoo’s,
The Athlete’s Foot and Shoebox, New York. NexCen’s approximately 1,900
franchised stores span 42 countries. NexCen is committed to Pretzelmaker’s
emphasis on fresh quality products and innovative menu items, and plans to
build the pretzel business beyond the mall concept, elevating it in the minds
of consumers in the domestic and international marketplace.
Investment
Required
The
fee for a Pretzelmaker franchise (traditional store or baking kiosk) is
$25,000, with a discount for franchisees opening multiple stores or certain
types of co-branded stores. Pretzelmaker
provides the following range of investments required to open your initial
franchise. The range assumes that all items are paid for in cash. To the extent
that you choose to finance any of these expense items, your front-end
investment could be substantially reduced.
On-going
Expenses
Pretzelmaker
franchisees pay a royalty fee equal to 7% of weekly net sales and a marketing fund
fee equal to 1.5% of weekly net sales. What You Get—Training
and Support Training
begins at NexCen University in Norcross, GA, a state-of-the art franchise
training facility. Franchisees are
taught courses in pretzel production, store operations, staff management,
financial analysis and marketing by subject experts from the NexCen management
team. Franchisees also participate in
workshops and seminar presentations. NexCen University utilizes highly interactive
and advanced instructional techniques including video and online
demonstrations. In
addition to initial training, franchisees receive assistance with site
selection, design and construction.
Field representatives visit franchisees periodically to provide
marketing and operations consultation. Pretzelmaker provides marketing and
public relations support, which builds brand awareness, drives traffic to the
store, creates brand loyalty, and increases visit frequency. Franchisees also have the opportunity to
network with fellow owners who can impart their experience and knowledge. Territory
Pretzelmaker
does not grant exclusisve territories. |