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  Home  >>  Home Related  >>  Furniture Stores/Home Furnishings




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Verlo Mattress Factory Stores

Founded by two school friends seeking to build a better mattress company, Verlo Mattress Factory Stores’ philosophy was simple: to offer handcrafted, customized mattresses while emphasizing quality and customer service. Celebrating its 50th anniversary in 2008, Verlo Mattress now has more than 50 locations worldwide, but its original philosophy remains steadfast.

 

Verlo Mattress has developed a winning franchise model, making it the leader in the fast-growing retail sleep speciality market. Top-quality products, proven operating systems and a strong brand identity set Verlo Mattress apart in this thriving $8 billion-a-year industry.

 

Operating Units

12/31/2006

12/31/2007

12/31/2008

Franchised

60

61

54

% Change

--

1.7%

-11.5%

Company-Owned

0

0

0

% Change

--

0.0%

0.0%

Total

60

61

54

% Change

--

1.7%

-11.5%

Franchised as % of Total

100.00%

100.00%

100.00%

 

Investment Required

The fee for a Verlo Mattress franchise is $50,000.

 

Verlo Mattress provides the following range of investments required to open your initial license. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

Item

Established Low Range

Established High Range

Franchise Fee

$50,000

$50,000 

Training Expenses

$1,000

$4,000

Initial Inventory and Equipment

$130,000

$138,000

Leasehold Improvements

$15,000

$25,000

Prepaid Rent and Security Deposits

$10,500

$37,600

Delivery Truck

$3,000

$5,000

Prepaid Advertising

$10,000

$25,000

Additional Funds (3 months)

$40,000

$60,000

Total Investment

$259,500

$344,600

 

On-going Expenses

Verlo Mattress franchisees pay royalty fees equal to 5% of monthly gross sales, local marketing fund fees equal to $400 per month, local advertising fees equal to 6% of annual gross sales and a technology fund fee equal to $190 per month.

 

What You Get—Training and Support

Comprehensive initial training takes place at Verlo University in Fort Atkinson, WI, and covers sales, merchandising, production, store management, marketing and advertising. Verlo Mattress provides additional on-the-job training at the franchisee’s location. After store opening, Verlo Mattress continues to provide comprehensive training for franchisees, managers and retail associates.

 

Verlo Mattress creates a dedicated network of support for franchisees by providing meetings, research, training, newsletters and location visits by trained staff members. In addition, Verlo Mattress’ web portal allows data, communication, reports, education and operational information to be shared electronically across the franchise community.

 

Territory

Verlo Mattress does not grant exclusive territories.