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AlphaGraphics

AlphaGraphics does more than just design, copy and print; it helps people connect by providing them with the tools needed to involve, inspire and impress. A leader in the quick-print industry, AlphaGraphics business centers integrate traditional printing services with cutting-edge digital technology.

 

Established in 1970 in Tucson, AZ, the AlphaGraphics network is comprised of nearly 260 business centers located throughout the U.S. and in nine other countries. AlphaGraphics business centers offer complete visual communications solutions. Moreover, trained and experienced AlphaGraphics team members provide expert consultation for every element of a communication project, including design, copying, printing, digital archiving, finishing, mailing services, oversized printing and promotional items.

 

Operating Units

6/30/2006

6/30/2007

6/30/2008

Franchised

259

259

259

% Change

--

0.0%

0.0%

Company-Owned

0

0

0

% Change

--

0.0%

0.0%

Total

259

259

259

% Change

--

0.0%

0.0%

Franchised as % of Total

100.00%

100.00%

100.00%

 

Investment Required

The fee for an AlphaGraphics franchise ranges from $10,000 to $35,000.

 

AlphaGraphics provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

Item

Established Low Range

Established High Range

Franchise Fee

$10,000

$35,000

Training Fee

$0

$10,000

Start-up Marketing and Sales Package

$15,000

$15,000

Pre-Paid AIM Contribution

$7,500

$15,000

ISO and Other Fees

$5,130

$5,630

Real Estate Deposits and Leasehold Improvements

$15,000

$60,000

Equipment, Furniture, Fixtures, Signs, Inventory, Construction, Remodeling and Decorating Costs

$125,000

$130,000

Finance Costs

$3,500

$13,000

Miscellaneous Opening Costs

$14,000

$16,000

Additional Funds (12 months)

$85,000

$115,000

Total Investment (excluding real estate costs)

$280,130   

$414,630

 

On-going Expenses

AlphaGraphics franchisees pay royalties ranging from 1.5 to 8% of gross sales, local marketing fees ranging from 1 to 2% of gross sales, and AlphaGraphics Integrated Marketing (AIM) fees equal to 2.5% of gross sales.  Other annual fees include an ISO surveillance fee of $1,000, software and network maintenance fees of $1,150, and a conference registration fee of $545 per attendant.

 

What You Get—Training and Support

Franchisees undergo an intensive 4-week training program at corporate headquarters in Salt Lake City, UT. No prior print-making experience is necessary; the training program teaches franchisees everything they need to know to be successful in the print-making industry. During the training session, franchisees are familiarized with AlphaGraphics Integrated Marketing (AIM) – an exclusive, comprehensive, relationship-based sales and marketing program that focuses on developing and retaining clients. In addition, franchisees are introduced to the AlphaGraphics Key Accounts Program, designed to help regional, national and international companies plan, coordinate and implement a custom business communications system, thus taking advantage of the entire AlphaGraphics global network.

Ongoing training is held year-round through regional seminars, audio, video, Web and computer-based instruction and one-on-one, on-site visits from AlphaGraphics’ trained and experienced staff of field consultants. Additionally, AlphaLink®, the AlphaGraphics private intranet site, provides a database of FAQs, manuals, advertising materials, technical updates and more.

Territory

AlphaGraphics grants protected territories encompassing a minimum 500 targeted businesses with five or more employees.