With more than 30 years of franchising experience in over 40 countries, The Athlete’s Foot is the world’s premier franchisor of athletic footwear stores. It is a recognizable yet flexible concept that fits into malls, strip centers and streetfront locations in both large and small cities. Its brand-name strength translates to appeal across diverse demographics, and its global buying power and unique business model allows franchisees to tailor their inventory of footwear and apparel to local tastes.

To assist customers in finding the best-fitting footwear at every store, Athlete’s Foot’s FitPrint System measures and analyzes each person’s foot and factors in arch type and pressure points. This proprietary technology is used to find the ideal shoe for customers and provides the franchisee with a competitive edge in the marketplace. The Athlete’s Foot is part of NexCen Brands, which manages six franchised brands in the QSR and retail industries; including Great American Cookies, Marble Slab Creamery, MaggieMoo’s, Pretzelmaker and Shoebox, New York. NexCen franchises total approximately 1,900 franchised stores in 42 countries.

Investment Required

The fee for an Athlete’s Foot franchise is $39,900.

Athlete’s Foot provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

On-going Expenses

Athlete’s Foot franchisees pay a royalty fee equal to 5% of net sales, marketing fee equal to 2% of net sales, local marketing expenditures equal to 2% of net sales and a monthly computer maintenance fee of $99.

What You Get—Training and Support

Franchisees go through “New Owner Training” at corporate headquarters and on-site training at their own store location. Operations managers make visits and provide consultation on improving efficiency and profits. Franchisees are given assistance with site selection, lease negotiation, marketing materials and opening inventory management.  The Athlete’s Foot provides focused training on inventory control, shoplifting prevention, sales and customer satisfaction.

Athlete’s Foot associates are required to become certified “Fit Technicians” to ensure proficiency in fitting shoes and knowledge of the Athlete’s Foot product line. An advanced training program, the “Master Fit Technician” certification is also available to augment an already-certified associate’s skills and knowledge. This level of required competency at all franchise locations sets the Athlete’s Foot name apart from the rest of the industry.

Territory

Athlete’s Foot grants protected territories.