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  Home  >>  Baked Goods  >>  Donuts
Dunkin' Donuts



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Dunkin' Donuts

Dunkin� Donuts is the top retailer of coffee by the cup in America, with almost 1 billion cups sold every year. William Rosenberg founded the company in Massachusetts in 1950. Since then, Dunkin� Donuts has become famous for not just its donuts, but also its menu of various baked goods, such as muffins, bagels and MUNCHKINS� donut holes. Its beverages are also popular, and include basics like fresh, hot coffee (nine flavors available), as well as proprietary drinks like COOLATTA�. As the largest coffee and baked goods chain in the world, Dunkin� Donuts sells 4 million donuts and 2.7 million cups of coffee every day. Its 6,000 outlets around the world, about 4,400 of which are located in North America, have built strong, international brand recognition and market presence.

As part of Dunkin� Brands, a family that also includes Baskin-Robbins and Togo�s, franchisees have the opportunity to develop stores that combine Dunkin� Donuts with another brand to expand their customer bases. Such innovative combo stores have redefined the quick-service experience for customers and establish the framework for future growth.

 

Investment Required
The fees for traditional Dunkin� Donuts franchises range from $40,000 to $80,000. Non -traditional stores fees range from $10,000 to $60,000. Traditional stores include the following types: manufacturing/retail outlet, satellite, in-line, free-standing or non-traditional. Non-traditional stores are alternative points of distribution outlets that are typically located in another host establishment, such as stadiums.

Dunkin� Donuts provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced. Non-traditional investment figures are not included below.

 

On-Going Expenses
Dunkin� Donuts franchisees pay on-going franchise fees equal to 5 to 5.9% of gross sales and continuing advertising fees equal to 5% of gross sales.

What You Get�Training and Support
Franchisees have access to the immense operating and training system that supports all 12,000 Dunkin� Brands� distribution points worldwide. Training and support covers the following: brand orientation, in-store evaluation, integrated brand training for combination storefronts, production, shift leader certification, basic management and human resources.

Territory
Dunkin� Donuts does not grant exclusive territories.