InterContinental Hotels Group specializes in providing great hotel brands in just the right places at just the right prices. Addressing the needs of every guest and every budget by having the right brand for every opportunity, IHG franchises such recognizable brands as Holiday Inn, Holiday Inn Express, Crowne Plaza, Staybridge Suites, Candlewood Suites, InterContinental Hotels and Hotel Indigo.

Each brand has its own marketing strategy tailored to specific market opportunities, and these are enhanced through brand alliances with partners such as American Express and Delta Airlines.

With over 50 years of hotel experience, IHG has proven its commitment to service and quality by enabling operators to maximize their profits while ensuring a superior guest experience. More than 90% of all US travelers stay in IHG brand hotels, and IHG expects that the standards they�ve maintained will keep them ahead of their competition into the future.

 

Investment Required
The fee for an InterContinental Hotels Holiday Inn franchise is $500 per room with a $50,000 minimum. The minimum varies depending on the InterContinental brand franchised.

InterContinental Hotels provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced. The following figures refer to a 100-room, two-story Holiday Inn hotel.

On-Going Expenses
IHG Holiday Inn franchisees pay a royalty fee equal to 5% of gross room revenue and service fees equal to 2.5% of the preceding month�s gross room revenue. For other IHG hotel brands, the royalty fee is equal to 6% of gross room revenue and service fees equal 3% of gross room revenue. Other ongoing fees include special marketing contributions for the frequency program, capital reserve charges and a monthly technology fee of $10.80 per room.

What You Get�Training and Support
Around-the-clock support is provided first through a field services representative, who functions as an on-site consultant on guest service, product quality and revenue management. The representative also hosts regional workshops that offer further networking opportunities with other hotel franchisees, along with opportunities to fulfill additional training certification requirements. Each hotel also has a dedicated service manager, the liaison between the franchisee and corporate headquarters, who answers questions on policy, procedures, systems and new initiatives.

Among many advanced technological tools, the HIRO Revenue Management System maximizes and optimizes reservations by developing strategies to deal with changes in occupancy-demand conditions, forecasting future business and tracking room inventory levels. IHG was also the first to offer real-time bookings online, a service who use continues to grow dramatically every year. The IHG Central Reservation system processes 13 million room nights a year through its connection to more than 430,000 terminals worldwide, making it convenient for travelers and agents to book with an IHG brand hotel.

IHG maintains a global sales team of 100 professionals. Sales and marketing is coordinated on local, regional and global levels so that every hotel benefits from the brand�s increasing around-the-world recognition.

Territory
InterContinental Hotels does not grant exclusive territories.