Business Description

Train and support franchisees in a commercial landscape market.

Franchisor Background

Year Established:  1986

Franchising Since:  1986

Operating Units:
Franchised Units:	215	100%
Company-Owned Units:	0	0%
Total Operating Units:	215	100.0%
Geographic Distribution: U.S.: 215 100% In 25 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 215 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	34

Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$70K
Cash Investment:	$25K
Total Investment:	$49-75K
Average Total Investment:	$62K
Fees:
Initial Franchise Fee:	$29K
Average Franchise Fee:	$29K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	3%

Average Number of Employees: 12-20 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites: commercial warehouse

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	40
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	No
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Trade Show Exhibits, Videos
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Orlando, FL	6 Days
2. Location	5 Days
Expansion Plans
Projected New Units Over Next 12 months: 30 U.S.: Yes, All United States Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from U. S. Lawns.