Business Description

BRUSTER'S ICE CREAM features fresh, delicious homemade ice cream which is made fresh daily on-site at each of our stores. Quality products and exceptional customer service are our main goals. Our products feature only the best ingredients - whole nuts, cherries and the best caramels and fudges. Homemade waffle cones are a great complement to our homemade ice cream.

Franchisor Background

Year Established:  1989

Franchising Since:  1993

Operating Units:
Franchised Units:	85	95.5%
Company-Owned Units:	4	4.5%
Total Operating Units:	89	100.0%
Geographic Distribution: U.S.: 89 100% In 8 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 89 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Georgia	15
2. Ohio	2
3. Pennsylvania	21

Registered in Following Registration States: Indiana, New York, Virginia

Financial Requirements

Investment:
Minimum Net Worth:	$None
Cash Investment:	$150K
Total Investment:	$150-761K
Average Total Investment:	$456K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	Up to 3%

Average Number of Employees: 2-3 Full-time, 25 Part-time

Space Needs (in square footage): 988

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	1
Psychological Profile:	4
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	10/10/10 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	10
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Western PA or Atlanta, GA	4 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 30 U.S.: Yes, Eastern United States Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Bruster's Old-Fashioned Ice Cream & Yogurt.