Business Description

This popular eatery features quick, friendly (some would say downright spunky) service and a mouthwatering menu of freshly prepared items, such as fajitas, quesadillas, tacos and burritos, including their best selling Blackened Chicken Ceasar, Honey Lime and Crunchy BBQ Ranch Burriotos. CALIFORNIA TORTILLA is also known for its quirky promotions such as the Monday Night Mystery Price Burrito Wheel, Freeze Pop Day, Jungle Noise Day and Pop Tart Day, as well as Taco Talk - their popular burrito newsletter read by people nationwide.

Franchisor Background

Year Established:  1995

Franchising Since:  2005

Operating Units:
Franchised Units:	25	89.3%
Company-Owned Units:	3	10.7%
Total Operating Units:	28	100.0%
Geographic Distribution: U.S.: 28 100% In 4 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 28 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. District Of Columbia	2
2. Maryland	12
3. Virginia	2

Registered in Following Registration States: Maryland, New York, Virginia

Financial Requirements

Investment:
Minimum Net Worth:	$1MM
Cash Investment:	$250K-350K
Total Investment:	$387K-625K
Average Total Investment:	$451K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	2%

Average Number of Employees: 10 Full-time, 15 Part-time

Space Needs (in square footage): 2,500

Preferred Sites: Storefront, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	4
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 3 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	11
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Potomac, MD	4 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 15 U.S.: Yes, Mid-Atlantic Region Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from California Tortilla.