Business Description

DECK THE WALLS is the nation's largest specialty retailer of art, custom framing & wall décor. Each store carries a large selection of limited & open edition prints, custom frame molding & mats. Easy to learn & operate; exceptional training & support; national buying power & proven marketing programs. Stores located in high-traffic regional malls & shopping centers. Rewarding business in a growing industry.

Franchisor Background

Year Established:  1979

Franchising Since:  1981

Operating Units:
Franchised Units:	49	100%
Company-Owned Units:	0	0%
Total Operating Units:	49	100.0%
Geographic Distribution: U.S.: 49 100% In 34 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 49 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	12
2. Pennsylvania	14
3. Texas	17

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$60K
Total Investment:	$156.5-233.5K
Average Total Investment:	$213K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees: 1 Full-time, 2 Part-time

Space Needs (in square footage): 1,200-1,600

Preferred Sites: Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	1
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	26
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. St. Louis, MO	2 Weeks
2. Store	4 Days
Expansion Plans
Projected New Units Over Next 12 months: 0 U.S.: Yes, All United States Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Deck The Walls.