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| Focus Brands dba Carvel, Cinnabon and Schlotzsky's 200 Glenridge Point Parkway, Suite 200 Atlanta, GA 30342 |
Submit an online form to receive information from Focus Brands dba Carvel, Cinnabon and Schlotzsky's.
• Franchise Video • Marketing Brochure • Pre-Qualifier Application • UFOC |
Business Description
FOCUS Brands Inc., parent company of Carvel, Cinnabon and Schlotzsky's, and the franchisor of Seattle's Best Coffee on military bases and in certain international markets, is the franchisor and operator of over 1,750 ice cream stores, bakeries, sandwich shops and cafes in the U.S., the District of Columbia, Puerto Rico, and 33 foreign countries. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy."
Franchisor Background
Year Established: 2004
Franchising Since: 2004
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States:
Financial Requirements
Average Number of Employees: varies by concept Full-time, varies by concept Part-time
Space Needs (in square footage):
Preferred Sites:
Other Sites:
Encourage Conversions? Not Applicable
Earnings Claims Provided?: No
FOCUS Brands Inc., parent company of Carvel, Cinnabon and Schlotzsky's, and the franchisor of Seattle's Best Coffee on military bases and in certain international markets, is the franchisor and operator of over 1,750 ice cream stores, bakeries, sandwich shops and cafes in the U.S., the District of Columbia, Puerto Rico, and 33 foreign countries. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy."
Franchisor Background
Year Established: 2004
Franchising Since: 2004
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 1,750 | 100% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 20 | 1.1% | |||||||||||||||||||||||||||||
Total Operating Units: | 1,750 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
Registered in Following Registration States:
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $300K |
| Cash Investment: | $100-200K |
| Total Investment: | $200-600K |
| Average Total Investment: | $400K |
| Fees: | |
| Initial Franchise Fee: | $30K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 6% |
| Average Royalty: | 6% |
| Advertising Fee: | varies by concept |
Space Needs (in square footage):
Preferred Sites:
Other Sites:
Encourage Conversions? Not Applicable
Earnings Claims Provided?: No
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 5 | ||||||||
| General Business Experience: | 5 | ||||||||
| Specific Industry Experience: | 4 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 4 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | varies by concept Year(s) | ||||||||
| Term of Renewal Period: | varies by concept Year(s) | ||||||||
| Passive Ownership: | Not Allowed | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | No | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | Yes | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 125 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | No | ||||||||
| Financial Assistance? | No | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | None Specified | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Not Applicable | ||||||||
| Field Training: | Not Applicable | ||||||||
| Initial Store Opening: | Not Applicable | ||||||||
| Inventory Control: | Not Applicable | ||||||||
| Franchisee Newsletter: | Not Applicable | ||||||||
| Regional or National Meetings: | Not Applicable | ||||||||
| 800 Telephone Hotline: | Not Applicable | ||||||||
| Training: | |||||||||
| 1. Atlanta, GA | 2-3 weeks for Carvel and Cinnabon | ||||||||
| 2. Austin, TX | 3 weeks for Schlotzsky's | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Focus Brands dba Carvel, Cinnabon and Schlotzsky's.
• Franchise Video • Marketing Brochure • Pre-Qualifier Application • UFOC |
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