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Fresh City
FRESH CITY, one of Nation's Restaurant News' 'Hot Concept' award winners, 'Ones to Watch' by QSR Magazine and 'Keepin' it Fresh' by Chain Leader, provides comfortable Fast, Fresh, Casual and Fresh Fusion cuisine. Several cooking and fusion stations provide guests with an international diversity of menu offerings, including hot and cold wraps, Asian noodles, salads, distinct sandwiches, smoothies, lattes and more - to dine in, take out or have catered.
Franchisor Background
Year Established:
1998
Franchising Since:
2003
IFA Member
Operating Units:
Franchised Units:
9
50%
Company-Owned Units:
9
50%
______
_____
Total Operating Units:
18
100%
Geographic Distribution:
U.S.:
18
100%
In 3 States
Canada:
0
0%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
18
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Massachusetts
13
2. Connecticut
2
3. New Hampshire
1
Registered in Following Registration States:
Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, Virginia, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$3.5MM
Cash Investment:
$726K-1.1MM
Total Investment:
$1.75-3MM
Average Total Investment:
$2375K
Fees:
Initial Franchise Fee:
$25K
Average Franchise Fee:
$25K
On-Going Royalty:
5%
Average Royalty:
5%
Advertising Fee:
1.5% + 1.5%
Average Number of Employees:
5 Full-time, 10-20 Part-time
Space Needs (in square footage):
3,000-3,500
Preferred Sites:
Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
No
Size of Corporate Staff:
12
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
