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Fruit Flowers

We are offering a franchised retail business which features the creation and delivery of sculptured fruit and vegetable bouquets. Our bouquets are provided for our customers who share our passion for sight, smell and taste of fruit and vegetables.

Franchisor Background

Year Established:

1984

Franchising Since:

1993

IFA Member

Operating Units:
Franchised Units:	27	93.1%
Company-Owned Units:	2	6.9%
	______	_____
Total Operating Units:	29	100%

Geographic Distribution:
U.S.:	29	100%	In 16 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	29	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Florida	4
2. Pennsylvania	4
3. New Jersey	2

Registered in Following Registration States:

California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$200K
Cash Investment:	$50K
Total Investment:	$150-250K
Average Total Investment:	$200K

Fees:
Initial Franchise Fee:	$35K
Average Franchise Fee:	$35K
On-Going Royalty:	4.5%
Average Royalty:	4%
Advertising Fee:	1%

Average Number of Employees:

1 Full-time, 4 Part-time

Space Needs (in square footage):

1,500

Preferred Sites:

Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions?

Not Applicable

Earnings Claims Provided?

Yes

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	9
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Not Applicable

Training:
1. Newton Square, PA	2 Weeks

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	5
General Business Experience:	3
Specific Industry Experience:	1
Formal Education:	1
Psychological Profile:	3
Personal Interview(s):	3

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 10 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	Yes, All Countries

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: