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Home >> Retail Stores >> Flower Stores
| Grower Direct Fresh Cut Flowers 4220 - 98 St., # 301 Edmonton, AB, T6E 6A1 Canada |
Submit an online form to receive information from Grower Direct Fresh Cut Flowers.
|
Business Description
As the largest floral chain retailer, our independently operated franchise locations sell the world's highest-quality fresh cut roses and other flowers in a unique 'boutique-style' setting. Product is sourced directly from the finest producers known and transported weekly to our stores via GROWER DIRECT's distribution system. Rapid product sales translate into 50-60 inventory turns annually and help make the enjoyment of FRESH CUT FLOWERS an affordable and everyday event for our customers.
Franchisor Background
Year Established: 1991
Franchising Since: 1993
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: Alberta
Financial Requirements
Average Number of Employees: 1 Full-time, 2 Part-time
Space Needs (in square footage): 400-1,000
Preferred Sites: Strip Center
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: No
As the largest floral chain retailer, our independently operated franchise locations sell the world's highest-quality fresh cut roses and other flowers in a unique 'boutique-style' setting. Product is sourced directly from the finest producers known and transported weekly to our stores via GROWER DIRECT's distribution system. Rapid product sales translate into 50-60 inventory turns annually and help make the enjoyment of FRESH CUT FLOWERS an affordable and everyday event for our customers.
Franchisor Background
Year Established: 1991
Franchising Since: 1993
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 68 | 95.8% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 3 | 4.2% | |||||||||||||||||||||||||||||
Total Operating Units: | 71 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Alberta | 38 |
| 2. British Columbia | 15 |
| 3. Ontario | 22 |
Registered in Following Registration States: Alberta
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $50K |
| Cash Investment: | $40K |
| Total Investment: | $55-75K |
| Average Total Investment: | $65K |
| Fees: | |
| Initial Franchise Fee: | $12.5K |
| Average Franchise Fee: | $12K |
| On-Going Royalty: | $240/Wk. |
| Average Royalty: | -1% |
| Advertising Fee: | $15/Wk. |
Space Needs (in square footage): 400-1,000
Preferred Sites: Strip Center
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: No
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 2 | ||||||||
| Formal Education: | 2 | ||||||||
| Psychological Profile: | 4 | ||||||||
| Personal Interview(s): | 4 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | 10 Year(s) | ||||||||
| Passive Ownership: | Allowed, But Discouraged | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | Yes | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | No | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 14 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | No | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | None Specified | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | At Additional Cost | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Not Applicable | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Store | 5 Days | ||||||||
| 2. Classroom | 5 Days | ||||||||
| 3. Industry Tours | 5 Days | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Grower Direct Fresh Cut Flowers.
|
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