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Homesteader
Knox Trail Office Bldg., 2352 Main St.
Concord, MA 01742




Submit an online form to receive information from Homesteader.
Business Description

THE HOMESTEADER is a publication direct-mailed to new homeowners, one of the best target markets for businesses to reach. This is a low-cost, home-based opportunity with great income potential for anyone with a sales, publishing or business background.

Franchisor Background

Year Established:  1990

Franchising Since:  1993

Operating Units:

Franchised Units:

18

72%
Company-Owned Units:728%
 
Total Operating Units:
25
100.0%
 
Geographic Distribution:
U.S.:25100%In 4 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
25
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Connecticut4
2. Massachusetts11
3. New York1

Registered in Following Registration States: California, Florida, New York, Virginia

Financial Requirements

Investment:
Minimum Net Worth: $10K
Cash Investment:$3.3-22K
Total Investment:$3.3-22K
Average Total Investment:$13K
 
Fees:
Initial Franchise Fee:$3.4K
Average Franchise Fee:$3K
On-Going Royalty:10%
Average Royalty:10%
Advertising Fee:0-2%
 
Average Number of Employees: 1 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:3
General Business Experience:3
Specific Industry Experience:4
Formal Education:2
Psychological Profile:4
Personal Interview(s):2
 
Terms of Contract
 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No
 
Support and Training
 
International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 4
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?Not Applicable
Financial Assistance?Yes, Direct
 
Marketing Support:
Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Not Applicable
Field Training:At Additional Cost
Initial Store Opening:Not Applicable
Inventory Control:Not Applicable
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 
Training:
1. Framingham, MA2-3 Days
 
Expansion Plans
 
Projected New Units Over Next 12 months: 6-10

U.S.:

Yes, All United States
Canada:Yes, All Canada
Overseas:No
Submit an online form to receive information from Homesteader.